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IndianOil hopes to inspire nation with 'Unsung Heroes' campaign

The campaign is conceptualised by GREY Group India

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MUMBAI: For over 60 years, IndianOil has energised the nation with its innovative products and inspiring ideas. The latest ‘Unsung Heroes’ campaign aims to inspire and energise the nation with stories of countless nameless and faceless heroes who have impacted the lives of others around them. The campaign is conceptualised by GREY Group India.

By bringing the stories of people like late So-Care founder V Mani and oncologist Vishal Rao to the forefront through two online films, IOCL attempts to inspire others to follow the footsteps of these so far ‘Unsung Heroes’.

IndianOil Corporation Ltd executive director (CC and branding) Subodh Dakwale said, “IndianOil is not only the leading petroleum company, taking care of the energy needs of the nation, but also at its core is the philosophy of placing India first and then business, which translates appropriately in our tagline “Pehle Indian Phir Oil”. Passion and care are amongst the core pillars of IndianOil. These values are also echoed in the spirited works of the unsung heroes. So, our efforts with the campaign have been to create awareness and energise the nation to follow in the noble footsteps of these everyday superheroes.”

Talking about the campaign, GREY group India group creative director Vivek Bhambhani said, “When someone is suffering, their loved ones suffer too. And we’ve tried to showcase the joy and hope these Samaritans have bought in the lives of individuals and family members alike.”

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