MAM

IDBI Federal Life Insurance creates awareness about responsibly planning for each milestone of life through its latest video campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/13/idibi.jpg?itok=XXdfjtF-

MUMBAI: IDBI Federal Life Insurance, one of India’s prominent life insurance companies, today announced the launch of its latest video campaign which aims to create awareness about the importance of financially planning for the responsibilities that accompany each milestone in life. Each of the four videos in the campaign highlights the importance of availing the right type of life insurance at different life stages – be it getting promoted, married, having a child or planning for the child’s future.

The campaign targets customers across segments, from millennials who are navigating the struggles of early working life to parents who are concerned about fulfilling the dreams and aspirations of their children. Each video seeks to advise customers about investing in the right type of protection-oriented insurance solutions such as Term and Child Plans, while going through each crucial phase of life.

The video series addresses the life stage goals that every individual works towards, be it securing a promotion at work, saving and protection for one’s spouse while planning to get married, or securing the child’s future while starting a family. All these milestones bring responsibilities which require an individual to take the right financial decisions in order to achieve their goals. Through the videos, IDBI Federal Life Insurance assures customers that it will stand by them to share these responsibilities while they celebrate their milestones and #KeepMoving towards their goals.

The video campaign will run across the month of September with the first video going live on September 13, 2019.

Sharing his thoughts on the campaign, Mr. Karthik Raman, Chief Marketing Officer and Head – Products, IDBI Federal Life Insurance said, “In our busy lives, we manage multiple responsibilities, juggle different roles and pursue various aspirations. At the same time, it is important to secure our family, so that both our personal and family aspirations go unimpeded. This campaign aims to make people aware about securing their future and family goals with early protection plans, while they look to create the life and lifestyle of their choice. This campaign is an extension of our #KeepMoving movement, where we encourage customers to be financially and physically fit and leave the worries to us.”

With an aim to redefine the idea of fitness for India, IDBI Federal Life Insurance teamed up with its brand ambassador, Sachin Tendulkar to kick-start the #KeepMoving movement earlier this year. The movement aims to drive home the message that in order to create and lead a healthy lifestyle, it is important to focus on both – Physical Fitness & Financial Fitness.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/fuller.jpg?itok=8e1Rczx_
Fullerton India launches a Pan India integrated campaign ~ Rishta Sammaan Ka ~ Redefining relationships and fulfilling dreams

MUMBAI: Fullerton India, one of the leading NBFCs with a pan India presence, today unveiled its customer centric campaign, which reflects its brand promise – Rishta Sammaan Ka. The comprehensive and emotional campaign is based on real life experiences of its customers.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/pantalooms.jpg?itok=b5HsNxHS
Pantaloon launches ‘Doston Wali Diwali’ campaign

MUMBAI: Pantaloons, India's fast fashion brand from Aditya Birla Fashion and Retail Ltd, gears up to celebrate the festival of lights with a heart-warming campaign ‘Doston Wali Diwali’. This thematic campaign is based on the premise that Diwali is always celebrated with loved ones and Pantaloons...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/sameer.jpg?itok=xenJ5kM3
Zivame Partners with Stratbeans to Upskill Employees with an Advanced LMS

MUMBAI: Zivame, India's leading online lingerie retailer has selected Stratbeans, to digitally train its employees. As a leading LMS provider, Stratbeans will empower the former’s employees through advanced digital learning and performance support solutions to enhance their performance and hence,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/arun_0.jpg?itok=0i3a9ECg
Buzzone Influencer Marketing expands india leadership team with appointment of Arun Upadhyay as national sales head

MUMBAI: BuzzOne Influencer Marketing, a leading influencer marketing agency announced the expansion of its India Leadership team with the appointment of Arun Upadhyay as National Sales Head of the firm.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/dentsu.jpg?itok=3SZ44rSr
BIG FM, Dentsu Webchutney’s ‘BIG Mahalaya’ Campaign gets Social Media talking this Durga Puja

MUMBAI: For 87 years, Bengalis all over India have been tuning into Mahisasur Mardini - a radio program in the voice of the legend, Birendra Krishna Bhadra. And with this, for 87 years, Bengalis have been waking up to Birendra Krishna Bhadra’s Mahalaya – a chant that summons the beginning of Durga...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/wpp.jpg?itok=sOt8q1c-
WPP to host India’s first edition of ‘WPP Commerce’ in Mumbai on October 16, 2019

MUMBAI: WPP will host its first-ever WPP Commerce event in India. Held at the Four Seasons Mumbai, the half-day event will feature open dialogue with global and local experts, along with workshops on ecommerce essentials and thought leadership.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/vu.jpg?itok=QOXYOmsI
Vu Televisions emerge as market leaders in large size and 4K category in India

MUMBAI: California-Indian Luxury TV player, Vu Televisions beats Sony, in the 4K television category. The brand has emerged as a market leader with its 4K range of smart TVs reporting sales of over 1,50,000 sets in the second half of 2019. With the increasing demand for smart televisions in the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/diamond.jpg?itok=lUYFV2FZ
3rd Bharat Diamond week all set for flying start

MUMBAI: The third edition of Bharat Diamond Week (BDW) saw a flying start with an august inauguration at Bharat Diamond Bourse (BDB), in the august presence of Mr. Evgeny Agureev (Deputy CEO, Alrosa), Mr. Nanhai Yan (Vice President, Shanghai Diamond Exchange), Mr. Ashok Gajera (MD, Laxmi Diamond),...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/snapdeal.jpg?itok=xdoiLUcV
Snapdeal’s Brand Registry helps sellers protect their registered brands

MUMBAI: Snapdeal, India’s largest value-focused online marketplace, is scaling up its brand registry program, which helps protect sellers having their own registered brands from brand infringements on its marketplace. Snapdeal has more than 500,000 registered sellers, who together have more than...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories