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HUL most prolific advertiser in week 5: Barc data

Rummycircle.com became the most advertised brand.

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Mumbai: With ad volumes of 5635.09 (‘000s) FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the fifth week of 2022 (29 January to 4 February) according to Broadcast Audience Research Council (Barc) data. Reckitt Benckiser grabbed the second position at 2359.58.

Procter & Gamble replaced Tata Group at the third slot with ad volumes of 888.46. Tata Group fell to the sixth position with 600.08 (‘000s).

Cadburys India and Godrej Group were at fourth and fifth positions. LIC India, Marico, TVS (G), and Coca-Cola India were placed in the last four spots.

The brands list was more balanced this week with the slots being equally distributed between FMCG and other categories.

At number one was a digital brand, Rummycircle.com with ad volumes of 388.0. Harpic Power Plus 10X Max Clean was second (376.23), while Clinic Plus Shampoo finished third at 246.61.

Horlicks, LIC Corporate and Thums Up were at the next three positions. Tata Play, which was last week’s most advertised brand, was at the seventh spot. TVS Jupiter 125, Meesho App and Dettol Antiseptic Liquid grabbed the last three spots.

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