MAM

Hrithik Roshan says 'Manthan Zaroori Hai' in Zed Black's new TVC

The new incense sticks ad has been launched to mark Ganesh Chaturthi.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/09/13/zed_black-hrithik.jpg?itok=yM6U83il

Mumbai: Zed Black’s Manthan incense sticks has released a new TVC featuring Bollywood actor Hrithik Roshan to mark the Ganesh Chaturthi festival.

The actor who is the face of the brand conveys the message to believe in the deeper connection with oneself through the catchphrase ‘Manthan Zaroori Hai’ in the ad film.

“We have created the dhoop sticks range for the evolving consumer who needs positive vibrations in the environment," said Mysore Deep Perfumery House (MDPH, Zed Black) director Ankit Agrawal. "Manthan dhoop sticks can be commonly used for your pious daily puja ritual, aromatherapy & home fragrance or meditation. Our dhoop (bambooless) sticks range is handcrafted with purest, organic herbs and dipped in natural essential oils".

“Agarbatti consumption increases by about 40-50 per cent during the festive season, as this is the time when the nation celebrates and prays together. We believe the demand will grow during this festival season also," added Agrawal.

Manthan dhoop batti  is an exclusive offering from the house of MDPH that are free from charcoal for the discerning consumers looking for bambooless dhoop sticks or dhoop batti, said the brand. The company also has set a strong global footprint with exports to over 40 countries like the US, Brazil, Ethiopia, Netherlands, Australia, Malaysia in six continents.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/song-fest.jpg?itok=GomgML3x
Songfest India brings in Tanushree Paul as VP - accounts & content

In a bid to strengthen its content arm, Songfest India has brought Tanushree Paul on board as vice president, accounts and creative.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/img_28012022_151452_800_x_800_pixel.jpg?itok=SeGstwAN
Kantar's Link AI is now available on its market research platform

Mumbai: Data-driven analytics and brand consulting company Kantar has announced that Link AI, its AI-powered ad testing solution is now available on Kantar Marketplace, its market research platform. Launched in June 2020, Link AI is the first fully AI-powered solution to be featured on Marketplace...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/img_28012022_150327_800_x_800_pixel.jpg?itok=JW5vyWt0
Dr Mahendra Bhadouria named as OMA Living CEO

Mumbai: Homegrown home furnishing brand OMA Living has named Dr Mahendra Singh Bhadouria as the chief executive officer. Bhadouria will be responsible for the entire GTM, sales, delivery, operations,   and profitability of the company. A seasoned industry veteran with nearly three decades of...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/bingo.jpg?itok=SVSJ7Snu
OMD Mudramax launches AI-backed media buying tool Bingo

Mumbai: OMD Mudramax, part of the DDB Mudra Group, has launched Bingo, India’s first outcome-based, AI-backed media buying tool focused on emerging brands and enterprise clients. According to a statement, Bingo took approximately 18 months from conceptualisation to launch and two patents have been...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/kn.jpg?itok=kt4DtPko
Kia India onboards MyungSik Sohn as chief sales officer

Mumbai: Auto major Kia India on Friday announced the onboarding of MyungSik Sohn as chief sales officer (CSO), with immediate effect.  Sohn has been associated with Kia Corp for 27 years, and during his last position, he served as general manager in China. Throughout his illustrious career with Kia...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/yeddd.jpg?itok=X9AKsLFo
Yezdi makes a bold comeback with #NotForSaintHearted campaign

Mumbai: Classic Legends Pvt Ltd, the Indian company that re-introduces iconic marquee motorcycle brands in the market has launched its cult brand Yezdi with a film titled #NotForSaintHearted, that unveils its daring positioning. The campaign is live across the brand’s online platforms.  Conceived...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/indigo.jpg?itok=yrZUDPz2
Indigo Consulting appoints Sanjeev Kumar as senior VP

Mumbai: Indigo Consulting, a Publicis Groupe company, has appointed Sanjeev Kumar as senior vice president – customer success and operational excellence. The company's chief growth officer Krishna Chandaluri will be transitioning to lead his growth mandate as Kumar takes over the baton from him....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/ritik.jpg?itok=i6DYkBw2
Games24x7 signs Hrithik Roshan as the brand ambassador of RummyCircle

Mumbai: Games24x7 on Friday announced Hrithik Roshan as the brand ambassador for online skill gaming platform, RummyCircle. As part of the partnership, Roshan will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms. 

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_184513_800_x_800_pixel.jpg?itok=bbI1tRGr
India fastest-growing market globally at 14.6%: dentsu Global Ad Spend Forecast report

Mumbai: Advertising expenditure in the Asia Pacific is expected to grow by 5.9 per cent, with India being the fastest-growing market globally at 14.6 per cent, followed by the US, Russia and Canada, according to dentsu's Global Ad Spend Forecast report. Digital forecast is expected to increase 9.6...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required