MAM

Havells launches a new campaign ‘Shower That Saves Power’

Conceptualised by Mullen Lintas, the ad builds on the product’s perceived positive impact on lives

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/11/11/img_11112021_193118_800_x_800_pixel.jpg?itok=fXhPqLM7

Mumbai: Fast-Moving Electrical Goods (FMEG) player Havells India Ltd has released a new campaign for its latest range of water heaters that is powered by induction-based heat transfer technology. Conceptualised by Mullen Lintas Delhi, the campaign builds on the perceived impact that energy savings from Havells Magnatron could have. 

The technology enables the Magnatron water heater to function without any heating element, which helps to heat water instantly resulting in considerable power saving, said the company in a statement.

“The idea was to make the Havells Magnatron stand for a cause and not sell a technology. It's a high-end water heater with extremely superior technology but instead of nudging customers to buy a technology, we wanted them to believe in a purpose," Mullen Lintas chief creative officer Azazul Haque said. "The purpose of saving electricity as the product because of its IHT Technology heats water really fast so that power saved in every shower might get used for the betterment of those who don't have enough access to electricity.” 

Using a simple yet heartwarming idea at its core, the ad showcases the positive impact a 'shower that saves power' could have, due to the benefits of the Induction heat transfer technology. The stories connect two different people in seemingly contrasting settings where the benefits of using the brand’s water heater by one person accrue to the other person. Thereby reinforcing the thought that a simple act of using Havells Magnatron for hot water can do so much more and light up someone’s dreams.

Talking about the campaign, Havells president of electrical consumer durables Ravindra Singh Negi said, “Magnatron is a technological innovation in the water heater category. The iHT Technology heats water super-fast and saves electricity further bolstering the Havells Water Heaters larger promise of - Shower That Saves Power.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/levis1.gif?itok=zl1uam8K
Levi's Music Project partners with Ritviz & Kayan for India edition

Fashion clothing brand Levi’s has announced its partnership with Ritviz and Kayan for the India edition of its music enablement project – The Levi’s Music Project.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_185544_800_x_800_pixel.jpg?itok=VNPA0pyV
Trell announces ‘Fashion Democrazy Sale’ to celebrate Republic Day

Mumbai: To celebrate the freedom of choice and expression, homegrown lifestyle social commerce platform Trell has announced its 'Fashion Democrazy Sale' which offers attractive discounts of up to 70 per cent on all things fashion and lifestyle.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_161939_800_x_800_pixel.jpg?itok=qUL1tQSP
LT Foods names K Ganapathy Subramaniam as marketing head

Mumbai: Consumer food company LT Foods has announced the appointment of K Ganapathy Subramaniam as head of marketing. He will be responsible for developing and implementing branding and marketing strategies to strengthen LT Foods’ brands in India, the company said.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_122408_800_x_800_pixel.jpg?itok=Sx5lqXa9
Lokmat’s G2 Snacks onboards Agency09 as creative agency

Mumbai: G2 Snacks, a new entrant in the FMCG industry from newspaper publication Lokmat, has named Agency09 as its creative agency, following a multi-agency pitch.  The agency will be responsible for defining the brand communication via print that reaches the entire Maharashtra and exploring the...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_110750_800_x_800_pixel.jpg?itok=6P0ey-nj
Vijay Raaz, Varun Sharma highlight EaseMyTrip’s ‘full-refund policy’ in new TVC

Mumbai: In these times of travel uncertainty with the third Covid-19 wave upon us, online travel platform EaseMyTrip has come out with a new television campaign that highlights its full-refund policy for medical emergencies. The quirky ad campaign featuring actors Varun Sharma and Vijay Raaz...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/19/img_19012022_153224_800_x_800_pixel.jpg?itok=4jB_Kr-S
Industry veteran Prasoon Kumar joins Arzooo as VP-strategy

Mumbai: Consumer electronics veteran Prasoon Kumar has joined B2B commerce platform Arzooo as vice president, strategy. Kumar has been at the forefront of leading distribution, sales and channel strategy for some of India's largest white goods brands. At Arzooo, Kumar's charter will be to drive the...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/19/img_19012022_143831_800_x_800_pixel.jpg?itok=auynM6hR
Parle Hide & Seek plays cupid for adolescent love in new campaign

Mumbai: With still some days to go for Valentine’s Day, food company major Parle Products has launched its latest advertising campaign for its chocolate chip cookie brand Hide & Seek highlighting feelings of adolescent romance. 

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/19/img_19012022_134706_800_x_800_pixel.jpg?itok=MwcxrkTW
apna appoints Shantanu Preetam as its first CTO

Mumbai: Homegrown jobs and professional networking platform apna has announced the appointment of Shantanu Preetam as its first chief technology officer (CTO). As the CTO at apna, Preetam will be responsible to build upon the technology foundation, strengthening it further through the platform and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/19/img_19012022_132621_800_x_800_pixel.jpg?itok=g8ULB0NJ
Chimp&z Inc bags digital mandate for MuscleXP, Man Arden

Mumbai: Merge Infinity Network’s integrated marketing agency Chimp&z Inc has bagged the digital marketing mandate for MuscleXP, a premium-quality sports supplement brand, and Man Arden, a male grooming and skincare brand from the house of Emmbros Overseas Lifestyle Pvt Ltd. As part of the...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories

* indicates required