MUMBAI: At a time when people world over are stressed about health & wellness issues, Unani brand Hamdard Laboratories (medicine division) has launched a digital marketing campaign ‘Sehat Hai to Watan Hai’ that aims to step in to help people rejuvenate, restore and revitalise the lost energy.
A part of Hamdard’s ‘Healthy India Hamdard India’ initiative, this new campaign, in the form of a digital film, will be featured across social media platforms along with e-commerce and entertainment portals to engage with the audience.
Conceptualised by Mumbai-based agency, M.O.M. (Mortals On Mission), the ‘Sehat Hai to Watan Hai’ campaign is aimed at helping the nation heal and encourage fellow Indians to stay strong and lead a healthy life with realistic fitness goals, develop strong immunity, and sustain both physical and mental health. Furthermore, the campaign emphasizes consuming products that are effective for maintaining good health and a strong immune system that is crucial in the current scenario. The idea behind the short film as well as its screenplay, direction and lyrics have been credited to Pranav Harihar Sharma.
The Unani pharma brand provided special offers on health checkups and medical consultations at Hamdard Wellness centers and through online consultancy throughout the duration of the campaign. Patients going through recovery from Post-Covid symptoms will also be able to get assistance at Hamdard’s Wellness centers under the #SehatHaiToWatanHai campaign, the company said in a statement.
Speaking about the initiative, Hamdard Laboratories (medicine division) chief marketing officer Suman Varma said, “The situation in the country has been grim for a while. People are looking for strength, hope and commitment from people and institutions who can promise them a better, healthier nation. We felt this is the right time to showcase Hamdard’s commitment to the nation by being the first to say that while the battle with Corona may still continue, Hamdard promises to heal the bodies that have gone through the energy sucking fight with the virus, through its own range of natural products. The heavy medication, the lack of oxygen and the strong doses of Steroids have left people with damaged systems. To Rejuvenate, Restore and Revitalise the lost energy. Hamdard is committing to bringing back –Bharat Ki Taqat with its Unani medicine. #SehatHaiTohWatanHai is a call to the nation to work towards building a strong immune system, naturally.”
