MAM

Goldmedal Electricals launches brand mascot ‘The Wireman’

The mascot represents strength, reliability, and safety

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/23/goldmedal.jpg?itok=AK0ry_YU

MUMBAI: Goldmedal Electricals has launched its brand mascot - ‘The Wireman’, for its wires and cables segment. ‘The Wireman’ symbolises strength, reliability and safety which are important features of Goldmedal’s products and is hence designed to look exactly like what he represents.

Through the launch of its brand mascot, Goldmedal aims to strengthen the company’s brand identity among key stakeholders. The overall persona of ‘The Wireman’ is designed to trigger interest and represent Goldmedal in a holistic fashion. Aesthetically, the mascot represents the product which is wires and cables, while his superhero looks represent the product’s features which include high-quality, safety and strength.

Commenting on the launch of its mascot, Goldmedal Electricals director Kishan Jain said, “As innovators in the world of electrical products, we have always sought to integrate modernization and quality while keeping safety of our customers in mind. Today, it gives us immense pleasure to launch our mascot ‘The Wireman’ for our wires and cables business. ‘The Wireman’ represents the high standards of safety, quality and desire for perfection which are the hallmarks of our product offering. Through the launch of our brand mascot, we aim to differentiate Goldmedal wires from our competition by focusing on the flexibility and adaptability of our products.”

Goldmedal wires have distinguished qualities that position them above their competitors. The company’s wires are of flame retardant (FR) grade and have a self-extinguishable property which means even in high temperatures, they are able to resist fire. Additionally, Goldmedal wires are available in Flame Retardant Low Smoke (FRLS) variant which ensure higher visibility in the event of a fire. This enables easier escapes and rescues in case of a fire.

Goldmedal Electricals was established in the year 1979 with a vision to make a positive difference to the lives of consumers. In 1981, Goldmedal entered the wires and cables business. Over the last few years, Goldmedal has been growing at a 40 -50 per cent CAGR year-on-year and has an aim is to be present in every household across all states in India.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/log.jpg?itok=wb9vXqC9
Logicserve Digital gears up for the next phase of growth with a new transformational identity

Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has announced the launch of a new logo for the company today to mark the milestone year, 2019 when the company is witnessing exponential growth. The company will start using the new branding within all it's...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/Star-Sports.jpg?itok=3bR31WHM
Star Sports launches Hero U-17 Women’s Championship Campaign #GroundsKnowNoGender

The Hero U-17 Women’s Championship 2019, organized by Football Sports Development Limited will get underway from Monday, November 11, 2019 in Kalyani, West Bengal. The tournament was announced earlier this year by FSDL Chairperson Smt Nita Mukesh Ambani while addressing the Indian Super League (ISL...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/11/shoes.jpg?itok=Ime6EFQE
Paragon launches #WhatsYourStimulus campaign

MUMBAI: Paragon has recently launched its digital campaign #WhatsYourStimulus. The campaign is a fresh take on finding your passion and fueling it right. Targeted at over 7 million youth spanning across college students, creative professionals, vloggers, and bloggers, between the age group of 18-30...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/11/parle.jpg?itok=g86S1svv
Group M-owned MediaCom India wins Rs 200 crore media mandate for Parle Agro

MUMBAI: Parle Agro, one of India’s largest beverage company with iconic brands like - Frooti, Appy & Appy Fizz, has awarded its media mandate worth Rs 200 crores to Group M owned media agency MediaCom India, following a multi-agency pitch that lasted well over three months. As the full form AOR...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/11/lambo.jpg?itok=w7J2CuAc
Tonino Lamborghini luxury beverages launch in India

MUMBAI: Last November 9, in Mumbai, it was officially announced with a special event the distribution in India of the Tonino Lamborghini luxury beverages products, at the presence of the CEO and Vice President of the Tonino Lamborghini Company, Mr. Ferruccio Lamborghini, and the founder of M/s...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/11/tx.jpg?itok=9bMvhi8X
Chocolates, Washing Powder record biggest hike in ad-volumes during Diwali-Dussehra: TAM AdEx

A total of 400+ categories, 2500+ advertisers, and 4100+ brands advertised across mediums (TV, print, and radio) during the festive period of Diwali and Dussehra (23September to 15October and 1 October to 23 October), as per the latest TAM AdEx data report.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/08/Domino%27s.jpg?itok=2ikeZdR3
Domino’s unveils new brand campaign - ‘Dil, Dosti, Domino’s!’

MUMBAI: Domino’s Pizza, the market leader in chained pizza segment in India, has launched its new campaign ‘Dil, Dosti, Domino’s’. The campaign aims to strengthen the emotional connect with the consumers by creating tasty and memorable moments of togetherness while capturing it in the new tagline “...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/08/Calgon-3in1-High-Res.jpg?itok=gy8bV5zq
RB expands its e-commerce product portfolio in India

MUMBAI:  Reckitt Benckiser has expanded its e-commerce product portfolio by introducing Calgon 3-in-1 power gel water softener for washing machines and Airwick car fresheners to the Indian market. Calgon has been trusted to protect washing machines from limescale and dirt build-up for over 50 years...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/08/lz9iw949e.jpg?itok=v04NJU_8
MakeMyTrip launches new campaign with its brand ambassadors Alia & Ranveer

MUMBAI: MakeMyTrip, India’s leading online travel company has launched a new campaign, with its brand ambassadors – Ranveer Singh and Alia Bhatt, to encourage Indian travellers to choose and book from a wide range of alternative accommodations including Villas, Apartments, Homestays, Hostels,...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories