MAM

Goibibo rolls out new campaign 'Apna Rule Toh Full Vasool'

Launches daily steal deals on the platform to its millions of customers.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/11/24/goibibo-logo.jpg?itok=RGVdgJhV

Mumbai: Travelling is therapeutic as it liberates everyone from anything holding them back. From planning to booking to enroute the journey and to making lifelong memories – the overall joy and gratification one experiences from travelling is often beyond words. To help make travelling more delightful and fulfilling for millions of travellers, Goibibo has announced its campaign ‘Apna Rule Toh Full Vasool’ to help its customers derive and enjoy maximum travel benefits and value, and new experiences from their travel plans.

As part of this campaign, the online travel company has announced 'Daily Steal Deals' for top-rated hotels and last-minute flight bookings on its platform. Customers will now be able to unlock more than 1000 new deals every day on the platform, said the statement.

With the core message - 'Apna Rule Toh Full Vasool,’ the narrative echoes the demands of travellers as they rightfully seek maximum value from their travel plans, along with Goibibo’s promise of continuing to offer unbeatable value to its customers. To bring alive the campaign, the company has rolled out a series of digital films that are packed with humor and wit. The narrative is alluring and relatable as it celebrates some of the moments and conversations from our daily lives such as ‘toothpaste ka full vasool’ and ‘buffet ka full vasool.’

"Today, India’s evolved travellers seek value-based offerings that allow them to make conscious travel choices, provide more flexibility and offer maximum benefits when planning or booking travel," stated Goibibo chief marketing officer Sunil Suresh. "Our new campaign has been designed to solve these demands of travellers by continuing to extend the highest value through steal-worthy daily deals for our hotel and flight bookers on the platform. #ApnaRuleTohFullVasool is a depiction of the common philosophy of any consumer who seeks maximum value and higher returns from any purchase –thus, becoming our campaign’s core idea, Travel Ka Full Vasool.”

“Goibibo’s commitment to always delivering unbeatable value in travel is only matched by the ingenuity of the Indian consumer in extracting value from everything. Hence, #ApnaRuleTohFullVasool is not just the brand’s ethos, but also a celebration of our consumer’s philosophy," said MagicCircle Communications executive creative director Dheeraj Renganath. "We brought the idea alive by setting the brand conversation in the context of relatable, contemporary & endearing vasool moments.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/car-boli.jpg?itok=MWOf9m7T
Yellophant Digital bags digital marketing mandate for CarBoli

Yellophant Digital, an alliance of Merge Infinity Global, acquired the mandate for CarBoli, an online portal for selling pre-owned cars.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/jagatjit_industries.jpg?itok=Qj2mXOlk
Pulp Strategy wins digital mandate for Jagatjit Industries

Mumbai: Producer of IMFL brands in India, Jagajit Industries Ltd (JIL) has awarded its digital mandate to independent digital agency Pulp Strategy. JIL is an integrated distillery manufacturing potable alcohol in Asia, with in-house facilities for producing molasses and non-molasses-based potable...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/greencell.jpg?itok=FcDY4tVU
McCann Worldgroup bags branding mandate for GreenCell's shared e-mobility biz

Mumbai: E-mobility company GreenCell Mobility (GreenCell) has announced the appointment of global marketing services company McCann Worldgroup to manage the brand design & communication duties for its yet-to-be-launched B2C brand. McCann Worldgroup will manage the business from its Mumbai...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/alex_hesz.jpg?itok=r0eySwcA
dentsu International appoints Alex Hesz as global chief strategy officer

Mumbai: London-based dentsu International has announced the appointment of Alex Hesz as global chief strategy officer. Partnering with global CEO Wendy Clark and the dentsu international executive team, Hesz will shape and define the strategy, priorities, and long-term direction of dentsu...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/havas_group_1.jpg?itok=qKVUfSdK
Havas Group India restructures Havas Worldwide (Creative) leadership

New Delhi: Havas Group India has elevated Arindam Sengupta as chief client officer of Havas Worldwide India and head – Group Integration, here on Thursday. He was previously managing partner - West & South. The announcement is part of the phased restructuring of the Havas Worldwide (Creative)...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/urban_company_2.jpg?itok=m6bvzzHF
Urban Company launches free-video consult for appliance repairs

Mumbai: Tech-enabled home services marketplace Urban Company has now launched free video consultation for consumers for all its appliance repair services. The company will now help consumers to understand the exact issue and provide a diagnosis and cost estimate all through a video call.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/battlegrounds_1.jpg?itok=sFJth1YR
Battlegrounds Mobile India tackles obsessive gaming in new campaign

Mumbai: Online gaming has taken off in a big way in India, becoming a virtual social gathering for gamers and even a collective obsession for many. However, the fun and entertaining activity also has the potential threat of turning into an addiction that could lead to serious long-term effects. It...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/pg.jpg?itok=_9ifKynD
P&G Health raises awareness on Anaemia with a Guinness World Record

Procter & Gamble (P&G) Health & the Federation of Obstetric and Gynecological Societies of India (Fogsi) have created a unique world record for the largest number of videos of people saying the same sentence uploaded to Facebook in one hour.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/stash.jpg?itok=fH_REP9t
Stashfin unveils new brand identity with revamped logo

Singapore-based neo banking startup Stashfin has unveiled a new brand logo post an analysis of various customer segments and growing innovations in the technology industry.

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required