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Godrej Security Solutions launches pan-India break-in challenge

Builds awareness about security amongst 10 lakh lives across 15 cities

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MUMBAI: A recent study commissioned by Godrej Security Solutions revealed that 24 per cent of residents of Mumbai admit that their valuables have been stolen/misplaced from their homes in the past 12 months. In a pursuit to create a more secure environment at home, India’s leading security solutions brand, Godrej Security Solutions has launched a home security awareness campaign across 350 residential societies and corporates across India. The activation aims to educate over 10 lakh Indians across 15 cities including Mumbai, Delhi, Kolkata, Ahmedabad, Chennai, Hyderabad, Chandigarh, Bengaluru and Pune in the next two months.

The education program is a unique break-in-challenge that encourages residents and professionals to attempt breaking open a home locker as against a locked wooden cupboard drawer. The break-in challenge was conceptualised basis the research insights that over 55 per cent of Indians continue to store their valuables in cupboards or wardrobes despite the availability of more economical and safe options like home lockers. The residents were challenged to break open the unbreakable Godrej Home Locker for a reward prize of Rs 1 lakh.

Commenting on this initiative, group head, vice president and global head - marketing, sales & innovation Mehernosh Pithawalla said, “Based on our recent study, India’s Security Solutions Quotient, we observed that one in every two residents in India continue to store their valuables in cupboards and wardrobes which are easily breakable. Thus, we wanted to inculcate the idea of adopting new-age home security solutions that can empower consumers and make them responsible towards their families and valuables. We are delighted with the participation shown by residents across the nation and believe that this initiative will drive the change towards security consciousness.”

As part of this activity, Godrej Security Solutions has also been educating residents about home security solutions like the usage of home cameras, video door phones, home lockers and home security alarm systems.  Godrej homes safe is 10X stronger than a wooden cupboard and designed for the new age millennials with latest security features such as biometric access and digital locks.

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