Gatorade gets PV Sindhu to say 'never give up'

Gatorade gets PV Sindhu to say 'never give up'


MUMBAI: PepsiCo India’s sports drink brand, Gatorade, has released a new TVC film featuring ace shuttler and olympian PV Sindhu.

Sindhu highlights its commitment to keep top athletes across the world rehydrated, replenished and refuelled for better performance. Alongside her, the film also features international football superstar Lionel Messi and basketball player Karl Anthony Towns.

The film is a reflection on Gatorade enabling athletes achieve more by providing the right balance of nutrients inclusive of carbohydrates, minerals and electrolytes. The film rolls out in a format of a video game, depicting the choices a player has i.e. To Give Up – Yes or No? There is no question of giving up with Gatorade which helps refuel athletes, pushing them to train harder and perform better.

In line with Gatorade’s campaign to ‘Sweat More’, Sindhu, who was taken on board as the brand ambassador last year, has successfully completed her sweat test at the Baltimore facility of Gatorade Sports Science Institute.