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Gaana.com unveils new campaign with ‘Dil ka Gaana’

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MUMBAI:  “If music be the food of love, play on!” With these opening words of Twelfth Night, Shakespeare captured an essential bond between two things which human can never do without. The co-relation between music and love has long been established and Gaana.com has decided to re-establish the truth further.

After the success of its first musical campaign ‘Bas Bajna Chahiye Gaana’, Gaana.com has released a new musical advertising campaign ‘Dil Ka Gaana’ that captures and follows a love story between two characters – Ayaan and Rhea.

Using a series of episodes capturing a musical journey of these two young protagonists, Ayaan Khanna and Rhea Bajaj, Gaana will weave a romantic tale.

The campaign showcases India’s first musical episodic series capturing a modern day love story of two strangers coming together because of music.

The music for the campaign has been composed by Amit Trivedi and sung by Ash King and Neeti Mohan.

Produced by Gaana productions, the trailer of the short film hit television screens on 21 June 2015.

Times Internet VP, marketing Pratik Mazumder said, “We all know music connects people. Sometimes a moment of musical magic connects deeper and creates lifelong bonds. Gaana.com with its wide array of music content helps create moments of such magic.”

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