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Dulux Weathershield celebrates Republic Day with #HomesOfTheBrave initiative

The campaign shares stories of brave hearts from the Indian Armed Forces

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MUMBAI:  On the occasion of India’s 70th Republic Day, Dulux Paints from the house of AkzoNobel, a leading paints and coatings company, launched the #HomesOfTheBrave initiative. The campaign aims to celebrate brave hearts of the Indian Armed Forces who leave their homes to protect ours.

The digital campaign #HomesOfTheBrave showcases the stories of two such personnel from the armed forces: Sumitra Devi, Assistant Sub-Inspector, CRPF; and Ajoy Kumar Rabha, Sipahi, CRPF.

The video campaign features Farhan Akhtar, the brand ambassador of Dulux. It highlights how the armed forces protect the country while staying away from their homes for extended periods of time. Through #Homesofthebrave, Dulux Weathershield initiated painting the homes of these heroes as a gesture of gratitude and a homecoming gift.

AkzoNobel India managing director Rajiv Rajgopal said, “The Indian Armed forces have valiantly stood at the borders through tough tides and extreme weather conditions to protect the nation. With Dulux Weathershield’s #Homesofthebrave, we want to celebrate and acknowledge these brave hearts and support them in protecting their homes from the forces of nature.”

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