MUMBAI: Most people believe that waterproofing their roof is enough for a leak free home. Dr.Fixit, from the house of Pidilite, has launched a new TVC campaign featuring legendary actor Amitabh Bachchan. The TVC aims to create awareness among home owners about the need for five-point waterproofing.

Dr. Fixit commercials are known and loved by audience for their lightness and sense of humour. The new campaign stays true to this approach with Amitabh Bachchan bringing his own trademark style and wit to it.

The TVC opens with the owner of an under construction house showing Bachchan around with great pride, when their tour is very rudely interrupted by the appearance of a strange character spouting water everywhere from his mouth, arms, torso, etc. The owner wonders and questions about him to which, Bachchan introduces the character ‘Leakage Bhaisaab’ to the bewildered owner who is getting his house waterproofed. At this point Bachchan explains how water can seep in through not just the roof but also the bathroom, water tank, foundation and even the outer walls. Those who don’t get their house five-point waterproofed with Dr. Fixit products, are setting themselves up for a never-ending battle with leakage, warns Bachchan in conclusion.

Pidilite Industries chief marketing officer Vivek Sharma says, “The fivr point TVC further expands the awareness amongst consumers about the criticality to do their home waterproofing in the right way, that is through Dr. Fixit 5 point waterproofing.”

Ogilvy & Mather executive chairman and creative director of South Asia Piyush Pandey adds, “When I look at the commercial, I think of all the problems that one has faced during our lives when water seepage troubles you in the most surprising fashion. I am sure that this interesting TVC will enable a lot of people to plan their homes in a better fashion of waterproofing them.”