MAM

Dr. Fixit urges people ‘Don’t be an Octopus’

The campaign created by Ogilvy features Amitabh Bachchan

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/01/fixit.jpg?itok=9V_6wDOK

MUMBAI: Dr. Fixit, from the house of Pidilite, has unveiled its new TVC campaign featuring Amitabh Bachchan, along with an interesting set of aquatic creatures. The TVC, created by Ogilvy, urges homeowners to avoid taking a shortcut, while constructing their new home and engage in “total waterproofing” with Dr. Fixit, to avoid future cost and damage to their homes. The TVC shall be aired during IPL season, also on key GEC, news channels and digital platforms.

Pidilite Industries chief marketing officer Vivek Sharma said, “Dr. Fixit is the market leader in the water-proofing segment and it continues to play the role of building the category for waterproofing. People constructing new homes may have the right intention of waterproofing but often make the mistake of leaving it to others or ignoring it or cutting corners. This campaign featuring humourous interplay between Mr Bachchan and aquatic creatures aims to nudge people in the right direction of seeking total waterproofing from Dr. Fixit. Humour works best in changing people’s attitude and even better with Mr Bachchan.”

Commenting on the campaign, Ogilvy chief creative officer worldwide and executive chairman India Piyush Pandey said, “Humans normally don’t change their behaviour when given lots of information but do so with an insightful and emotional nudge. In this series of interesting TVCs, Ogilvy and Corcoise team have done a fantastic job in providing the nudge through unique aquatic characters and humour.  Mr Bachchan is at his best, as always.  It definitely makes a person sit up, take notice and reconsider their thinking on water-proofing.”

-->

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/mtv.jpg?itok=TVcUZf4G
‘Myntra Fashion Superstar @MTV’ - India’s only digital fashion reality show, returns for its second season

Myntra announces the return of its hugely popular, Myntra Fashion Superstar - a one of its kind digital fashion influencer talent hunt and reality show. Myntra Fashion Superstar @MTV is set to go live on Myntra's own content destination, Myntra Studio and its YouTube channel, India’s no. 1 youth...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/phitlip.jpg?itok=jCzWhiXB
Philips launches a digital campaign #StyleThatSpeaksForYou

Philips India today launches a digital campaign  #StyleThatSpeaksForYou, with the purpose to re-ignite woman’s love for their hair and need to take care of them. The genesis of this campaign is from a simple observational insight that women use their hair to express themselves in small ways every...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/kkr.jpg?itok=3T36BQ7k
Mobile Premier League (MPL) signed as principal sponsor of both KKR & TKR

NEW DELHI: The Knight Riders and Mobile Premier League (MPL), India’s largest esports and mobile gaming platform, announced today that MPL will become the principal sponsor for both the Knight Riders Franchises in IPL & CPL - Kolkata Knight Riders (KKR) and Trinbago Knight Riders (TKR).

MAM Media and Advertising Sponsorship
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/nilon.jpg?itok=_mVlqi0S
Nilon’s launches #AchaarWithVichaar as latest campaign

NEW DELHI: Nilon’s India, one of India’s oldest food companies, has launched its latest new media campaign #AchaarWithVichaar, featuring some of the top content creators of India and its most beloved fans. 

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/kartik.jpg?itok=bfIrOlh-
Gradeup ropes in Kartik Aaryan

NEW DELHI:  Gradeup ropes in Bollywood actor Kartik Aaryan for the launch of Gradeup Super. The 29-year-old actor will be seen endorsing the brand’s vision to become the most effective exam preparation platform for students in India. The actor is known for his seamless dialogue delivery and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/pradeep.jpg?itok=QRr313iL
Pradeep Dwivedi elected as IAA vice president and area director for Asia Pacific

NEW DELHI: Eros STX Global Corporation CEO Pradeep Dwivedi has been elected as the vice president & area director for the International Advertising Association (IAA) APAC region. He is a senior media industry professional and is currently treasurer and director of IAA India chapter.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/mcdonald.jpg?itok=YqkqueXh
Savour McDonald’s falling fries in this new AR Instagram Game

NEW DELHI: In the era of social distancing, virtual interactions have taken a new shape and form to connect with each other. Providing a perfect solution to the lockdown woes, McDonald’s India North & East in partnership with Swiggy has launched an exciting AR game filter ‘Fries Down Challenge...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/bharatpe.jpg?itok=fmlfqW6P
BharatPe partners with Laqshya Media Group

NEW DELHI: The #S Campaign has been conceptualised by Laqshya Media Group in partnership with BharatPe to spread awareness on social distancing and the use of hand sanitisers. ‘#S’ stands for Staying Safe during COVID. 

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/mohit.jpg?itok=2TgA3MpH
"We see TV channels as partners rather than vendors": Havas Media Group’s Mohit Joshi

A seasoned professional, Havas Media Group MD India, Mohit Joshi, is known within the industry for his sharp acumen and quick knack to adapt to changing trends. With his role expanding in the agency as Anita Nayyar moved on in May.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required