MAM

#CoronaKoDhona: ABP News’ awareness campaign

The channel accrues 5.42 mn interactions and 132.79 mn views on Facebook

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/23/abp.jpg?itok=-Z7iHT30

MUMBAI: ABP News Network’s Hindi news channel, ABP News, has taken preventive measures to create awareness among its audience against the spread of the Covid19 virus through the reach of its social media platforms.

ABP News’ public awareness campaign called ‘#CoronaKoDhona’ has garnered tremendous traction on the social media pages of the channel. Former team India’s skipper, Kapil Dev & union minister, Smriti Irani have joined the network for this initiative.

“For any news related to COVID-19, ABP News has been the leading domain on Facebook in the last 30 Days (18 Feb to 18 March; Source: crowdtangle.com). With 5.42 million total interactions, the channel is miles ahead than its nearest competitor, Aaj Tak,” says a press statement of the channel. 

The statement further adds, “In terms of video views, ABP News’ page has garnered 132.79 million views, twice as of that of its arch rival which received 2.39 million views (18 Feb to 18 March; Source: crowdtangle.com). The video segment of the campaign has also been further promoted on YouTube, garnering tremendous engagement from the audience.”

The recently launched campaign went on-air and on all ABP News social media platforms to strengthen the consciousness on the pandemic and ensure the safety of the people. With a message-driven hashtag - #CoronakoDhona, the intensive campaign comprised of awareness videos coupled with informative blogs and articles on the issue.

The video campaigning comprised of 13 short clips featuring 13 ABP news anchors, presenting a short awareness message on the importance of handwashing. With an aim to send a message of good hygiene, the campaign emphasised on how washing hands regularly is one of the most critical measures in the fight against coronavirus.

Renowned ABP News anchors like Akhilesh Anand, Adarsh Jha, Astha Kaushik, Shobhna Yadav, Pratima Mishra, Anurag Muskaan, Rubika Liyaquat, Shagun Sharma, Sumit Awasthi, Aditi Arora, Yasser Usman, Vikas Bhadauria, and Shrivardhan Trivedi were instrumental in sharing the awareness message compellingly.

ABP News Network’s chief executive officer, Avinash Pandey, says: “As a responsible news channel, we take it as our duty to ensure the betterment of society. COVID-19 has created a sense of panic worldwide. When mankind is fighting a deadly pandemic, awareness and sensibility are the initial steps.”

“Through this campaign, our aim was to safeguard the health of the people by providing requisite information on the virus so that preventive measures can be taken effectively, while also dispelling fear & worry on the pandemic," Pandey further adds.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/05/homelane-campaign.jpg?itok=-LeTq8dA
HomeLane to invest Rs 100 crore in marketing over 12 months

In India, getting home interiors done is generally regarded as a significant but chaotic exercise. As a result, the business segment remains highly unorganised and plagued with unpredictability in terms of time, quality, transparency and expertise.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/05/friends.jpg?itok=5YFfW_bu
Seniority & Nobel Hygiene's latest offering is for silvers with active lifestyle

NEW DELHI: Adult incontinence is a major health issue affecting millions of senior citizens across the world. In an effort to cater to the evolving needs of the elderly, Seniority and Nobel Hygiene have joined hands to launch a new range of adult diapers – Friends Premium Pants with a unique odour-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/nabendu_bhattacharyya.jpg?itok=pYHwMUMK
Nabendu Bhattacharyya moves on from Milestone Brandcom

NEW DELHI: Nabendu Bhattacharyya, an industry veteran with more than two decades of experience in the Indian out-of-home (OOH) space, has decided to move on from his current role as CEO and MD of Milestone Brandcom, the India-based OOH specialist agency from the house of dentsu international. He...

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/market.jpg?itok=hzwdzray
Advertising in newspapers most trusted by consumers: ASCI-ISA report

Advertising seen on traditional media continues to enjoy high trust amongst consumers, with newspapers (86 per cent) emerging as the most trusted, a report by the Advertising Standards Council of India (ASCI) and the Indian Society of Advertisers (ISA) stated.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/eatqual_2.jpg?itok=JF896DXo
EatQual: McDonald's new packaging for the specially-abled

NEW DELHI: Back in the noughties, McDonald’s as a brand was the great Indian equaliser. The brand was in dire straits after failing to win over Indian consumers whose palates and wallets were used to the taste and inexpensiveness of samosa, vada pao and chaat; so, McDonald’s switched gears and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/visa_0.jpg?itok=4r47RkZp
Wieden + Kennedy, Publicis win Visa's global creative accounts

NEW DELHI: Visa has handed over its creative accounts worth $200 million to Wieden + Kennedy and Publicis Groupe. While Wieden + Kennedy will now be responsible for leading its creative strategy and major initiatives, Publicis Groupe will be in charge of production duties.  Publicis Groupe’s...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/reverse_thought.jpg?itok=UHOKAs-2
Reverse Thought wins digital mandate for ICICI Prudential Pension Funds

NEW DELHI: Reverse Thought Creative Studios has won the digital mandate for ICICI Prudential Pension Funds Management Co Ltd. The agency will develop and manage creatives on topics relevant to the present and prospect investors in the National Pension System (NPS) of ICICI Prudential Pension Fund...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/japa_0.jpg?itok=xiPFm7jx
First-ever digital edition of Japanese Film Festival 2020 opens today in India

Japan Foundation New Delhi announced the launch of the Fourth edition of Japanese Film Festival (JFF) 2020 in India, today. The one-of-a-kind 10-day digital Film Festival will be held from 4th to 13th December’20.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required