MAM

CNN-News18 in partnership with Smile Foundation launches #DilliKiHawaBadlo campaign

Watch #DilliKiHawaBadlo on CNN-News18 on 4th December.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/03/news.jpg?itok=tXZi4CcF

MUMBAI: Of the world’s 30 most polluted cities, 22 are in India. New Delhi, one of the most polluted capitals in the world, again witnessed record-high levels of air pollution earlier this season forcing schools to be closed. Continuing with its motto of ‘On Your Side’, CNN-News18, in partnership with Smile Foundation launched a unique state-wide awareness campaign – #DilliKiHawaBadlo. Endorsed by top schools across the capital, the initiative aimed at raising cognizance on the importance ofindividual contribution towards curbing air pollution. 

The campaign was geared towards educating children to act on day-to-day activities and bring change at the ground level. Commenting on the initiative, Network18  English & Business News Cluster CEO Basant Dhawan said, “Air pollution has become a serious environmental and public health emergency. We, at CNN-News18, have always believed in raising relevant issues and creating impactful conversations to drive change. Through this initiative, we aim to mobilise the society with children as the change agents. We are focused on creating a steady drumbeat around such burning issues and with such campaigns, we are going beyond television to speak directly to our viewers.”

Elaborating on the campaign, Smile Foundation Co-founder and Trustee Santanu Mishra said, "Our ChildforChild programme seeks to inculcate a conscience and value system in the children so that they grow up to become responsible citizens and change-makers. Through #DilliKiHawaBadlo, we conducted workshops on air pollution, which included both awareness on the issue, as well as ways to protect themselves and the planet. Simple actions like planting trees, curbing plastic use, recycling waste etc. that can be carried out by students were discussed. We thank CNN-News18 for this collaboration in helping us bring to light such an important issue."

Given that children are highly perceptive to change, the campaign primarily focused on inculcating behaviour change at an individual and household level through continuous education and awareness. In a month-long outreach, the initiative received overwhelming participation from the top schools of New Delhi such as Sardar Patel Vidyalaya, Air Force Bal Bharti, Delhi International School amongst others. The experts from Smile Foundation conducted workshops with hundreds of students. CNN-News18 distributed anti-pollution masks and engaged with over 700 individuals including students, teachers, support staff and parents to help them stay healthy while outdoors

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/26/redme.jpg?itok=bxJ8KvZ9
Xiaomi, Vivo top in Q42019 smartphone shipments; Samsung at No 3 spot

MUMBAI: How the Chinese mobile brands are making merry in India. The latest study  from Counterpoint Research shows that Chinese brands today account for a 72 per cent share of 2019 smartphone shipments in India as against 60 per cent in 2018. Xiaomi regsitered a sales increase of seven per cent in...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/rohit_sharma.jpg?itok=0hAcUza4
Noise ropes in star Indian cricketer Rohit Sharma as brand ambassador

MUMBAI: Noise, a new-age smart-tech consumer electronics brand, has substantially ‘upped its game’ by announcing its partnership with India’s run machine and ICC ODI Cricketer of the Year, 2019 – Rohit Sharma. As an entity, Noise stands for the passion that drives the youth to break the mold and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/gautam_rode.jpg?itok=oPectGTg
Prayanj Special School children enthral everyone with their spectacular performance this Republic Day!

Mumbai : According to the industry reports, Autism Spectrum Disorder (ASD) affects an estimated 1 in 60 children in India today. Hence Growel’s 1O1 Mall in Kandivali in partnership with Prayanj Special School celebrated India’s 71st Republic Day in a truly unique way by spreading public awareness...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/zee5.jpg?itok=ijHvI8bn
ZEE5 launches 'Republic of Entertainment' campaign to democratise content viewing

MUMBAI: As India begins to celebrate Republic Day, ZEE5 takes a pledge to entertain the nation and every Indian with the best of content from across the length and breadth of the vast Indian subcontinent. Commemorating the day when the constitution of India officially came into force and the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/brands.jpg?itok=YsUy_kWo
Brands' Republic Day campaign on social media

MUMBAI: While we all know the importance of Republic Day, brands have taken this opportunity to put on their creative hats and roll out their contributions through innovative campaigns.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/Aashirvaad-Atta-With-Multigrains.jpg?itok=f3-QH0uF
ITC Ltd.'s Aashirvaad Atta with Multigrains releases its new campaign ‘Happy Tummy for a Happy You’

MUMBAI: Aashirvaad Atta, the market leader and one of India’s most trusted atta brands has released their new communication campaign ‘Happy Tummy for a Happy You’ for its Multigrains variant. Aashirvaad Atta with Multigrains is high in fibre which aids digestion, improves gut health and keeps the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/Sonia-Notani-02.jpg?itok=2hl-61Mp
IndiaFirst Life Launches Its Unique Campaign #YeTohCertainHai

Mumbai: IndiaFirst Life Insurance Company Limited (IndiaFirst Life), a joint venture between Bank of Baroda, Andhra Bank and Warburg Pincus, has launched a unique campaign titled #YeTohCertainHai, which stems from the proposition of ‘Because Life Is Full of Certainties’. The campaign was bolstered...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/thm8.jpg?itok=LoiVo6NO
Likee collaborates with I Am Desi World to promote new music video

New Delhi:  Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with I Am Desi World to promote a new music video. Launched in 2017, I Am Desi World is a group of 5 quirky singers, and the band has gained its popularity for making...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/carvan_0.jpg?itok=n_xDEumC
Saregama dedicates Carvaan to the bravehearts of our country

Mumbai: No sacrifice is bigger than theirs, No courage is bolder than theirs, No duty is greater than theirs. On the occasion of the 71st Indian Republic day, Saregama launches a limited edition Carvaan dedicated to the real heroes of our great nation.   Carvaan salutes the undying spirit of the...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories