MAM

CNN-News18 in partnership with Smile Foundation launches #DilliKiHawaBadlo campaign

Watch #DilliKiHawaBadlo on CNN-News18 on 4th December.

CNN-News18

MUMBAI: Of the world’s 30 most polluted cities, 22 are in India. New Delhi, one of the most polluted capitals in the world, again witnessed record-high levels of air pollution earlier this season forcing schools to be closed. Continuing with its motto of ‘On Your Side’, CNN-News18, in partnership with Smile Foundation launched a unique state-wide awareness campaign – #DilliKiHawaBadlo. Endorsed by top schools across the capital, the initiative aimed at raising cognizance on the importance ofindividual contribution towards curbing air pollution. 

The campaign was geared towards educating children to act on day-to-day activities and bring change at the ground level. Commenting on the initiative, Network18  English & Business News Cluster CEO Basant Dhawan said, “Air pollution has become a serious environmental and public health emergency. We, at CNN-News18, have always believed in raising relevant issues and creating impactful conversations to drive change. Through this initiative, we aim to mobilise the society with children as the change agents. We are focused on creating a steady drumbeat around such burning issues and with such campaigns, we are going beyond television to speak directly to our viewers.”

Elaborating on the campaign, Smile Foundation Co-founder and Trustee Santanu Mishra said, "Our ChildforChild programme seeks to inculcate a conscience and value system in the children so that they grow up to become responsible citizens and change-makers. Through #DilliKiHawaBadlo, we conducted workshops on air pollution, which included both awareness on the issue, as well as ways to protect themselves and the planet. Simple actions like planting trees, curbing plastic use, recycling waste etc. that can be carried out by students were discussed. We thank CNN-News18 for this collaboration in helping us bring to light such an important issue."

Given that children are highly perceptive to change, the campaign primarily focused on inculcating behaviour change at an individual and household level through continuous education and awareness. In a month-long outreach, the initiative received overwhelming participation from the top schools of New Delhi such as Sardar Patel Vidyalaya, Air Force Bal Bharti, Delhi International School amongst others. The experts from Smile Foundation conducted workshops with hundreds of students. CNN-News18 distributed anti-pollution masks and engaged with over 700 individuals including students, teachers, support staff and parents to help them stay healthy while outdoors

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/gayatri800x800.jpg?itok=VbrEmW5Q
Sequoia Capital hires Gayatri Vasudeva Yadav as CMO

MUMBAI: She built her reputation as a solid marketer building Star India, along with her boss Uday Shankar, as chief marketing officer and president – strategy & innovation. Now the dynamic marketing professional Gayatri Vasudeva Yadav has joined Sequoia Capital as chief marketing officer for...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/ogilvy.jpg?itok=3FpO4AQ4
Cadbury and Ogilvy's 'Heart Felt Thank You note' print campaign

NEW DELHI:  In today’s world, when digital is increasingly becoming the media of preference for brands, Cadbury and Ogilvy gave a refreshing twist to a classic way to reach out to 3.2 million people with a full page print ad that gave each reader a chance to fill in their personalised Thank You,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/westing.jpg?itok=afd7mzRd
White-Westinghouse forays into Indian market

NEW DELHI:  America’s largest consumer appliance brand White-Westinghouse announces its entry to the Indian market with the launch of its washing machines in India. Collaborating with the Indian manufacturing firm Superplastronics Pvt Ltd (SPPL) that is investing Rs 300 crore, the brand will launch...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/dairy.jpg?itok=HJALklQ6
Cadbury campaign #KahanGayiCadbury leads to new product

NEW DELHI: In a wildly unexpected step, Cadbury decided to drop its most iconic asset from much-loved brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk and Cadbury Gems. This became the talk of the town and the world wondered - #KahanGayiCadbury? (Where did Cadbury go?)

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/adk.jpg?itok=NqzI8T5p
ADK Fortune produces short film ‘Raabta’

Coronavirus is here to stay and has changed and impacted the world in ways in more ways than one.  All communication for most part of this year has been focused on this virus. From saluting corona warriors, to public service messages urging people to wear masks and maintaining social distance. ADK...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/tac.jpg?itok=rfK06Ukq
The Advertising Club & MICA – School of Ideas Announcing Strategic Partnership to Drive Learning & Development for the A&M Category

The Advertising Club has been the category torchbearer driving the Media and Advertising industry’s growth and learning development agenda through curating engaging platforms like D-Code, Digital Review and Digital Debate Series amongst others.  These ideas exchange platforms have inspired young...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/rachit.jpg?itok=yqsSWt5w
Rachit Gupta joins Hero Lectro E-cyles as chief marketing officer

NEW DELHI: Hero Lectro E-cycles has a new chief marketing officer in Rachit Gupta. Gupta comes with a dynamic 12 years of experience in the consumer space. He was associated as a chief marketing officer with EazyDiner for more then two years and played a pivotal role in uplifting the brand's image...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/blue.jpg?itok=kDVP9vYQ
Bruce Clay India announces key appointments to drive growth in subcontinent

NEW DELHI: Bruce Clay India has appointed Ajay Chhabra as the new country head and Amitab Dev as business head for the region. Both Chhabra and Dev come with more than two decades of experience in the digital marketing space.  

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/shahi.jpg?itok=og9Tqwuh
Sashidhar Jagdishan appointed new CEO of HDFC Bank

NEW DELHI: The Reserve Bank of India (RBI) has approved Sashidhar Jagdishan as the next the chief executive officer of HDFC Bank. "The Reserve Bank of India (RBI) vide its communication dated 3 August 2020, has approved the appointment of Sashidhar  Jagdishan as managing director & CEO of the...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required