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CNBC, Philips join hands for branded content campaign

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MUMBAI: Leading global broadcaster of live business and financial news CNBC and Philips have come together for a branded content commercial campaign based around CNBC’s new video series, Innovation Cities.

The series was launched worldwide across CNBC TV and digital platforms and on innovationcities.cnbc.com today. It will feature innovations that can improve the way people live and work. Each two-and-a-half-minute episode will focus on one facet of city life and will explore innovations that can provide dynamic change.

The nine-week video series will air once a week after the network’s flagship morning show, Squawk Box in the EMEA and Asia Pacific regions, and on the Al Bousaiah programme on CNBC Arabiya in the Middle East.

Highlights of the video series will also air on CNBC in the United States, and CNBC World, while full episodes will be immediately available across all CNBC’s online video and mobile platforms.

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