MAM

Clinique launches Moisture Surge campaign

The campaign is conceptualised by Supari Studios

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/14/supari.jpg?itok=ApuJa65w

MUMBAI: Digital content studio, Supari Studios, collaborated with the international dermatologist-created skincare brand, Clinique, to conceptualise and produce a campaign for its cult hydrator, Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator, featuring its first brand ambassador for India, Radhika Apte. 

The newly released campaign showcases the Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator in an energising narrative, capturing the daily hustle of the modern Indian woman; it is characterised by unexpected ups and downs that form a part of our busy lifestyles, demanding not only us, but also our skin to be well-prepared. We are given glimpses into different situations in leading Bollywood actress, Radhika Apte’s life – her morning skincare routine, life on set, working out at the gym, or relaxing on flight. Radhika comfortably adapts to each one of these situations with ease, accompanied by hydrated, fresh and glowing skin at all times.

The Supari Studios team used quick, yet seamless camera transitions to shift between each scenario in Radhika’s life, to illustrate the dynamic, fast pace of everyday life in the city, complemented by an upbeat track to set the mood. The Supari Studios team also retained a sophisticated international aesthetic synonymous with the brand’s creative language, accented with several Indian touches to connect with local audiences.

Director of the film Sameer Ghauri said, “For this film, we set out to make something energetic and fresh looking, that visually dazzles and can be viewed repeatedly. The idea was to show the effects of Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator across the different environments Radhika usually finds herself in; at home, on a film set, in a flight, at the gym, etc, with the camera moving seamlessly between locations without a drop in the overall energy of the film. The camera and art departments had to work closely because our shots had to be precisely executed down to the last second, and that was the challenging yet super fun element of the shoot. The music adds that extra ‘oomph’ and vibe that makes this film feel like an action-packed 30 seconds into Radhika’s jet-set life. It was also nice that Clinique as a brand allowed us to take a few risks which resulted in a film that everyone can be proud of.”

Supari Studios executive producer Mitali Sharma said, “We are very happy to have had the opportunity to work with Radhika Apte who was an absolute delight through this campaign. What makes her the perfect fit for Clinique is the fact that she’s so relatable and natural as an artist which resonates with Clinique as a brand itself. We needed to create something that would bring out the attributes of the Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator in a light yet impactful manner. Keeping this in mind we focussed on how Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator plays a role as an allrounder for Indian climates.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/indvswi.jpg?itok=90gd8gLf
Happy #unfriendshipday says Rohit Sharma to Keiron Pollard as he tweets out star sports’ newest campaign for the india vs west indies series

MUMBAI: Star Sports - India’s leading sports broadcaster, ropes in Rohit Sharma and Keiron Pollard for their newest campaign #FrenemiesAtPlay to promote the West Indies tour of India. Both these world-class cricketers would be seen taking a dig at each other as opponents for the upcoming clash...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/tiger.jpg?itok=iC4Guh6K
Emami ropes in Tiger Shroff as brand ambassador of He Magic Duo

MUMBAI: HE Magic Duo, a unique packaging innovation from the house of Emami Ltd that disrupted the fragrance industry by introducing two perfumes in one bottle early this year, has now roped in action star Tiger Shroff to tell its ‘new story’.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/ss.jpg?itok=e8VrbOL7
Star Sports' new campaign focuses on new fans of Premier league

MUMBAI: Star Sports – India’s leading sports broadcaster has been the home of the English Premier League, arguably the world’s greatest football league, for several years now. The Premier League has always showcased some of the best football and has one of the biggest fan bases not just in India...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/pixel.jpg?itok=GNv5Qc3w
Pixel Pictures produces 1000 hours of television content

MUMBAI: Pixel Pictures, one of the leading media production and content creation studios in the South Indian television industry, has successfully produced over 1000 hours of content for the television industry in 5 years.  Established with an aim to create exclusive content for the vernacular...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/dabang.jpg?itok=z6QdRJuf
Likee collaborates with Salman Khan Films as Digital Partner for Dabangg 3

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has partnered with Salman Khan Films (SKF) to promote Dabangg 3 as the film's Digital Partner. Dabangg 3 is one of the much-awaited movies by Salman Khan Fans, and it is expected to break box...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/hungama.jpg?itok=rTYFBOcD
Hungama partners with Flipkart to offer premium content experiences

MUMBAI: Hungama, India’s leading digital entertainment company, has partnered with Flipkart, India's leading e-commerce marketplace, to offer Flipkart consumers easy access to its premium services. Shoppers on Flipkart will now have the option to redeem Flipkart SuperCoins, for a premium...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/terrian.jpg?itok=ahTe82jz
Indian Terrain unveils digital campaign 'The Day Men Forget'

MUMBAI: India’s leading menswear brand, Indian Terrain has unveiled a new digital campaign on the occasion of International Men’s Day. Titled, ‘The Day Men Forgot’ the campaign has been conceptualized to encourage awareness of International Men’s Day among men and celebrate the ‘The Spirit of Man...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/katrina.jpg?itok=jZNdVKfj
Reebok launches new campaign #SheGotRee

MUMBAI: Leading fitness and lifestyle brand Reebok has unveiled its latest campaign featuring brand ambassador Katrina Kaif. The campaign, ‘She Got Ree’, is a celebration of fitness and depicts the myriad ways in which you can harness your energy and enjoy being fit no matter where you are. Through...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/crocs.jpg?itok=gSgPTMIE
Crocs announces Priyanka Chopra Jonas as a global brand ambassador

MUMBAI: Crocs, Inc. a global leader in innovative casual footwear for women, men and children, announced award-winning actor, activist and entrepreneur Priyanka Chopra Jonas as a global brand ambassador for the 2020 “Come As You Are” campaign. As a natural progression of the campaign, in 2020...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories