Chocolate Horlicks collaborates with Chhota Bheem

The campaign is to connect with younger audience

MUMBAI: Chocolate Horlicks, a GSK Consumer Healthcare product, has partnered with popular toon character Chhota Bheem to connect with its younger audience.

The association is supported by an outreach campaign including television and digital campaigns culminating through an on-ground activation, in line with the campaign idea of “Horlicks Chocolicks ke liye Kuch Bhi Karega.”

The campaign is also supported by a digital engagement programme called Chocolicks Premier League challenge. Under this challenge, kids from various cities were asked to do city specific dance moves and upload their videos on Horlicks India Facebook page to bring the Chocolicks Carnival to their city.   

GSKCH Indian subcontinent area marketing lead, nutrition and digestive health Vikram Bahl said, “At GSK, we look forward to creating brands and campaigns that directly connect with our audience  Chocolate Horlicks is one of our most successful brands and its taste enjoys high equity with children.. To strengthen our connect with our younger audience we associated with Chhota Bheem which is one of the most loved toon characters amongst kids. This integration is aimed to delight them – not just with a fun time at the carnival but also with the taste of Chocolate Horlicks.”

The partnership marks the first ever movie integration for the brand, with ‘Chhota Bheem Kung Fu Dhamaka’ that released on 10 May.

Latest Reads
The Souled Store assigns PR mandate to BRANDiT

NEW DELHI: Pop culture merchandise retailer The Souled Store has awarded its PR mandate to BRANDiT communications. The agency will be responsible for handling the reputation management, crisis communication and influencer engagement for the brand.

MAM Marketing MAM
Jos Alukkas questions status quo of women in India

New Delhi: South India-based jewellery brand Jos Alukkas has launched a powerful film on women’s freedom with the aim to drive real conversations and spark a change in the long-term repressive mentality against women across the country.  

MAM Marketing MAM
Betterplace appoints Pitchfork Partners as their strategic communication consultant

Betterplace, India’s largest tech platform for blue-collar workforce management has appointed Pitchfork Partners as its public relations counsel following a multi-agency pitch. Pitchfork Partners will work closely with Betterplace to elevate the brand’s reputation and strengthen its position as an...

MAM Media and Advertising AD Agencies
Hamdard Laboratories launches twelve new Unani medicines

Continuing with their mission to make India healthy, Hamdard Laboratories (Medicine Division), India’s most trusted Unani brand, has launched twelve new OTC (over the counter) medicines to build strong body immunity and treat illness like fever, cold, cough, etc. Hamdard’s latest offerings continue...

MAM Marketing Brands
Why Medimix wants you to ditch glycerine soaps this winter

NEW DELHI: Ayurvedic brand Medimix under Cholayil Pvt Ltd has unveiled a new campaign for this winter that urges customers to ditch their normal soap and switch to Medimix Natural Glycerine soap. The brand has launched a digital campaign highlighting the importance of using a natural glycerine soap...

MAM Marketing MAM
MediaCom unveils new agency identity and proposition

NEW DELHI: To help clients “see the bigger picture,” global public relations and communications company MediaCom has unveiled its new identity and proposition of “moving forward.” This is the agency’s first rebranding exercise in three decades. 

MAM Marketing MAM
Gaurav Nijhawan elevated to Citi bank VP-marketing

NEW DELHI: Investment bank and financial services corporation Citi has promoted Gaurav Nijhawan to the post of VP-marketing in India. He was earlier the AVP for brand marketing. A professional with over a decade of experience in the industry, Nijhawan joined Citi in 2016 as a brand manager. He has...

MAM Media and Advertising People
Outgoing Truecaller VP Tejinder Gill talks about his days at the company

NEW DELHI: Launched in 2009, Truecaller today is one of the most popular smartphone applications for its features of caller-identification, call-blocking, and flash-messaging. With over 170 million monthly active users in India, the app, over the past few years, has also become a preferred choice...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required