MAM

Cadbury collaborates with Jasleen Royal for Dairy Milk Silk’s 'I Missed You'

The music video also features Ranveer Allahbadia

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/14/cadbury.jpg?itok=J6uZb81r

NEW DELHI: Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much-awaited music video Sang Rahiyo, for its Heart Pop ‘I Missed You’ campaign. This is a manifestation of ‘How Far Will You Go For Love’, where Cadbury Silk has been encouraging young couples across the country to go above and beyond the norm to express their love, and how Silk is in itself the perfect romantic gesture. The collaboration is brought to life by Wavemaker.

Cadbury Silk launched its limited edition ‘I Missed You’ Heart Pop bar – an embodiment of the emotion that numerous couples have felt being away from each other the past few months since the lockdown. In her latest song, Jasleen has beautifully encapsulated the emotions of a young couple during a long-distance relationship.

The music video features Ranveer Allahbadia (as Jasleen’s partner), as they take various efforts to keep their relationship alive despite the difficulties triggered by long-distance due to lockdown. Cadbury Dairy Milk Silk plays a sweet role in their love story - a partner in their good times spent together and a medium to let them know how much they missed each other when apart.

Read more stories on Wavemaker India 

Commenting on the collaboration, Wavemaker India chief content officer Karthik Nagarajan said, “We wanted to build an association that would capture the essence of #HowFarWillYouGoForLove messaging seamlessly. Over the years, Cadbury Dairy Milk Silk has been an integral part of expressing love and has evolved into a symbol of love. Known for her soul-stirring love songs, Jasleen Royal came across as the ideal choice to bring alive the brand’s messaging”.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/tony-mooney.jpg?itok=gpM2dljo
ThinkAnalytics brings in Sky veteran Tony Mooney

ThinkAnalytics has appointed Sky veteran and data and analytics expert Tony Mooney as SVP, advertising. Tony will head up the firm’s ThinkAdvertising business, helping pay-TV and OTT providers maximise their ad inventory across broadcast and streamed TV and generate new revenue streams from...

MAM Digital
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/tata_tea.jpg?itok=ROzi88X9
Tata Tea Premium turns to Odisha with hyper-local advertising approach

NEW DELHI: Tata Tea is synonymous with its activism-led campaign – Jaago Re – that ran for nearly a decade and focused on multiple issues and subjects. It looked beyond the functional aspects of the tea advertising category and focused on self-actualisation - increased civic consciousness and...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/hi.jpg?itok=MEBGv8Lb
WhiteHat Jr brings in Hrithik Roshan for new campaign

WhiteHat Jr has roped in Bollywood actor Hrithik Roshan for its latest campaign, which urges students to book their free online coding class and sample the platform

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/dell-2.jpg?itok=1Y6LAqva
Dell is India’s most trusted brand: TRA report

Dell has achieved top spot as India’s most trusted brand, for the second year in a row, in TRA’s Brand Trust Report (BTR) 2020. In the second place is Mi Mobiles, which also led the mobile phone category for the first time this year. Samsung Mobiles secured the third place, followed by Apple iPhone...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/eros-group.jpg?itok=MbWcyT4D
DViO Digital to drive Eros Group’s omnichannel strategies in MENA region

Following a multi-agency pitch, Eros Group has appointed DViO Digital to drive their omnichannel strategies and plans in the MENA region.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/aesl.jpg?itok=CFGivyni
Aakash Education pushes ANTHE with a new spot

Aakash Educational Services has launched a new TV commercial on its flagship national scholarship exam, Aakash National Talent Hunt Exam (ANTHE 2020), on all major channels across languages in the country.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/homelane.jpg?itok=1FSJZAiI
HomeLane launches its first experience centre in Kolkata

Kolkata: As part of its operational scale-up, interior design company HomeLane is expanding its footprint in West Bengal. The company has launched its first experience centre in Chinar Park, north Kolkata. Spread over 2,500 square feet, the HomeLane experience centre offers potential customers and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/amjad_ali.jpg?itok=JCU6Duuo
Syed Amjad Ali moves on from Mullen Lintas

New Delhi: Syed Amjad Ali has moved on Mullen Lintas. He was serving as the president of the agency’s Delhi office since 2017. Ali was one of the founding members of the Mullen Lintas in 2015. During this time he worked on several brands such as Vistara, Honda Cars, Gionee Mobiles, Llyod, Zee TV,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/vishal-mehra.jpg?itok=rY6RqSV6
Vishal Mehra elevated to SVP 22feet Tribal Worldwide

NEW DELHI: Digital solutions agency 22feet Tribal Worldwide, from the DDB Mudra Group, recently elevated Vishal Mehra to the post of senior vice president. In his new role, he will be leading the Delhi branch for DDB Mudra Group and 22feet Tribal Worldwide, and will be responsible for digital...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required