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Brooke Bond Red Label, Star Sports join cricket stalwarts after 22 years

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MUMBAI: The India versus Pakistan match in 1996, a knockout clash, had all the makings of a classic. Pakistan opener Aamer Sohail had hammered Venkatesh Prasad for four to the square boundary and brashly signaled the bowler to fetch the ball. The two legends were back to bond after 22 years and melt their differences over a cup of Brooke Bond Red Label tea, and the event was broadcast live on Star Sports on 19 September 2018.

Minshare Fulcrum South Asia SVP Premjeet Sodhi said, “The idea of getting the two stalwarts from the two most rivalrous cricketing nations of the world to sit down relive and probably share a laugh over a cup of tea made for a great initiative for Red Label tea, a brand that has always stood for breaking barriers.”

Mindshare Fulcrum Content+ VP Ajay Mehta said, “No one has seen Aamer Sohail and Venkatesh Prasad together after that electrifying match of 1996. To get them back after 22 years and that too in a live match between India and Pakistan, reliving the moment, this time over a different cup is sweet… isn’t it?”

Hindustan Unilever VP tea and foods Shiva Krishnamurthy said, “Brooke Bond Red Label's purpose is to help people find common ground over a cup of tea. The India-Pakistan Asia Cup match is the perfect occasion for Venkatesh Prasad and Aamer Sohail to come together over a tasty cup of Brooke Bond Red Label and chat about their epic exchange at the 1996 World Cup Quarter Final.”

Teaser: https://www.facebook.com/RedLabelChai/videos/334339387111350/?__xts__[0]...

Segment: https://www.facebook.com/starsportsindia/videos/530760327346384/?hc_ref=...

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