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Brands ride on the 10-year challenge wave

Digital teams behind them show their creativity using internet’s latest trend

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MUMBAI: While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge. From modest to quirky, the responses are drawing a lot of attention on social media. Check out a few of them below:

1. Acer boasts about its improved design and efficiency

2. Durex goes quirky again

3. Fevicol’s hilarious take on its ‘Mazboot Jod’

4. Manforce changes the taste of the challenge

5. Swiggy’s ‘Ladka Nikal Chuka Hai’ is all the assurance you need

6. Tinder truly drives nostalgia home

7. Uber Eats brings in the latest viral star to its feed

8. Talk about personalisation and Zomato is ready with its unique take

9. Google India changing how we have known things since ever

While all these brands flowed with the wave of showing changes in the narrative over the past decade, a few brands managed to show how some things never change.

10. Airtel then and Airtel now

11. Amul India’s utterly butterly take on its evergreen presence

12. Kaya promotes its timeless beauty idea

13. Finolex Pipes shows longevity

14. KamaSutra India takes pleasure 10 years ahead

15. KFC India says taste is never out of fashion

16. Godrej Nature’s Basket brings in a fresh take

17. Parle G hasn’t changed a bit

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