MAM

Brands ride on the 10-year challenge wave

Digital teams behind them show their creativity using internet’s latest trend

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/21/durex.jpg?itok=wigAhItG

MUMBAI: While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge. From modest to quirky, the responses are drawing a lot of attention on social media. Check out a few of them below:

1. Acer boasts about its improved design and efficiency

2. Durex goes quirky again

3. Fevicol’s hilarious take on its ‘Mazboot Jod’

4. Manforce changes the taste of the challenge

5. Swiggy’s ‘Ladka Nikal Chuka Hai’ is all the assurance you need

6. Tinder truly drives nostalgia home

7. Uber Eats brings in the latest viral star to its feed

8. Talk about personalisation and Zomato is ready with its unique take

9. Google India changing how we have known things since ever

While all these brands flowed with the wave of showing changes in the narrative over the past decade, a few brands managed to show how some things never change.

10. Airtel then and Airtel now

11. Amul India’s utterly butterly take on its evergreen presence

12. Kaya promotes its timeless beauty idea

13. Finolex Pipes shows longevity

14. KamaSutra India takes pleasure 10 years ahead

15. KFC India says taste is never out of fashion

16. Godrej Nature’s Basket brings in a fresh take

17. Parle G hasn’t changed a bit

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/vfcc.jpg?itok=p73Ip7r-
Virtual Fireside Chat with Puneet Gupt, Coo, Times Internet Ltd

Taking ahead its virtual fireside series with experts across media and entertainment industry, Indiantelevision.com will be hosting Times Internet COO Puneet Gupt on 25 November. The session will be hosted by founder, CEO and editor-in-chief Anil Wanvari. Gupt drives the strategy, vision and...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/vidyut.jpg?itok=T7s4_eAX
Vidyut Jammwal signs on as new face of MuscleBlaze

NEW DELHI: Sports & fitness nutrition brand MuscleBlaze has signed on actor & martial artist Vidyut Jammwal as its brand ambassador for the next two years. Along with endorsing the brand’s innovative range of products, Vidyut will be seen promoting fitness as a phenomenon in the country. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/chetyl.jpg?itok=UyCvAwoa
Cheryl Cosmeceuticals successfully conducts an online influencer session, #OxygenforYourSkin, for their DIY OxyBlast facial kit

Cheryl’s Cosmeceuticals, a well-known and established brand in the skincare industry, is a part of the L’Oreal group and recently conducted an online session with key influencers to promote their DIY OxyBlast facial kit. The session was conducted over Zoom and had beauty influencers like Khushnaz...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/asci.jpg?itok=OpX1Gv0L
Game over for misleading gaming ads: ASCI

NEW DELHI: The Advertising Standards Council of India (ASCI) has introduced guidelines to make real-money gaming advertising safer and more responsible. The advisory has been developed to ensure that such advertising makes users aware of financial and other risks that are associated with playing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/grapes.jpg?itok=RztWOcxu
Hindware appoints Grapes Digital to handle digital duties

NEW DELHI: Hindware (Bath Product Division) has appointed Grapes Digital to handle its digital duties. The account was won following a multi-agency pitch.   The agency's Delhi office will manage digital marketing, social media strategy, influencer management and content planning for the brand.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/aatsi_desai_jasani.jpg?itok=Cr8EDe0X
Httpool APAC names Aatsi Desai Jasani as creative agency partner for Facebook

NEW DELHI: Httpool, the largest international partner of major media platforms representing Facebook, Twitter, Spotify, LinkedIn, Snapchat, and others, has announced the appointment of Aatsi Desai Jasani as Httpool APAC creative agency partner for Facebook. She will report to Httpool APAC co-...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/haiderali_amir.jpg?itok=XDy00JJz
Wondrlab appoints Haiderali Amir as head - content production

NEW DELHI: Wondrlab has appointed Haiderali Amir as its head – content production. Amir will be based out of Mumbai and will report to Wondrlab co-founder and managing partner - content platform Rakesh Hinduja.  Amir will be involved with delivering a myriad of content across Wondrlab’s clients...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/protinex.jpg?itok=pFNQj0SX
Protinex taps influencer marketers to push Immuno Nutrient Calculator

MUMBAI: Protinex in association with Filter Coffee Co is conducting an aggressive influencer marketing campaign to promote its Immuno Nutrient Calculator.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/bikano_0.jpg?itok=puEQXy2e
How Bikano successfully shed its traditional mien for a modern positioning

NEW DELHI: Uprooting themselves from the comfort and security of home sweet home in Bikaner to the narrow, bustling galis of Delhi 6, the forerunners of Bikanervala believed in taking measured risks and ensuring that they paid off. It’s probably the reason why they were able to make their street-...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required