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Brand Factory takes a quirky take on how things go overboard during Diwali

Breaking the clutter of festive films, the digital film captures Diwali moments in a witty way

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MUMBAI:  Diwali known as the festival of lights, brings with itself a gigantic festive fervour that's filled with fun, happiness, love, family bonding, and not to forget — the gifting and shopping frenzy. And no brand wants to miss out the opportunity to connect with its audience through a heart-touching and emotional content.

Brand Factory, breaking this clutter, has launched a digital film - #Diwali365Days, which shows there is every day Diwali at Brand Factory because of amazing discounts 365 days on 200+ fashion brands.

The film captures the essence of how Diwali also means dramatisation of everything. There are countless greetings from random numbers to mandatory office celebrations to never-ending selfie sessions. It is something we don’t opt, but our celebrations are incomplete without it. Through a quirky narrative, the digital film showcases such instances which do get overwhelming. 

The film was a big hit among millennials and garnered over 2 million views and 200+ shares in just 5 days.

Brand Factory chief marketing officer Roch D’Souza says, “During Diwali, brands usually take an emotional or social hook to convey a message. But at Brand Factory, we decided to take insights from things that usually happen during Diwali and give a quirky spin to it. So, we decided to have a digital film which will resonate with our audience. At the same time, we ensured to enhance the brand proposition of discounts 365 days which the film does it aptly.”

Brand Factory, a Future Group concept, is India’s leading chain of fashion discount stores with 72 outlets across 30 cities in India. It offers 200+ Indian and International fashion brands at 20-70 per cent discount, 365 days a year. It also offers a diverse range of merchandise at absolutely great prices in a refreshingly enjoyable ambience. Brand Factory stores include men’s formals, casuals, youth wear, women’s wear, sportswear, kids wear, footwear, accessories and more.

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