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BookMyShow appeals to parents on Children's Day

The campaign asks parents to love their children regardless of their sexual orientation

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MUMBAI: This Children’s Day, BookMyShow has a special message for all parents

Conceptualised and executed by BBH India, this children’s day film beautifully addresses the stigma that many Indian parents continue to face regarding the sexual orientation of their children. In consonance with the recent Section 377 verdict, it strikes an emotional chord and urges parents to love their children for who they are, regardless of who they love. 

In the light of the historic Supreme Court judgement on section 377, BookMyShow and BBH chose to play out a story of love and acceptance against the backdrop of the magic of the movies. 

BookMyShow SVP of marketing and business intelligence Marzdi Kalianiwala says, “Pursuant to the recent historic verdict of decriminalisation of Section 377, we wanted to put across our perspective and what better way to portray it than through the lens of entertainment. This film is our attempt in reaching out to all parents and asking them to accept their children for who they are.”

BBH India CCO and managing partner Russell Barrett adds, “The world of entertainment is probably the most egalitarian. There are no walls and no divisions here. In fact entertainment brings people together, across geography, language, religion, sexual preference and class. We were keen to cast a real couple in the lead roles for so many reasons, the most important being, it was the right thing to do. We are so very proud to partner a brave, aware and modern brand like BookMyShow in this initiative and hope to do much more going forward.”

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