BBDO creates Racold's #PowerOfHotShower

MUMBAI: Racold, one of India’s largest provider of water heating solutions, has rolled out its latest brand campaign- “Power of hot shower” #PowerOfHotShower.

The campaign reinforces the brand’s positioning of ‘Reborn Everyday with Hot Water’ . The commercial which has been conceptualized by BBDO and produced by Cutawayy Films narrates the dilemma faced by a young man around his parents. He has to make an emotional choice but is in a quandary when it comes to taking the right decision.

The integrated campaign is being launched on television and digital platforms including Youtube, Facebook and Twitter. The commercial will be telecast across all major Indian GEC’s, regional, lifestyle and news channels. The campaign will be further amplified by a high octane print, BTL launch across major cities in India.

Ariston Thermo India Private Limited managing director V. Ramnath said, “Racold as a brand has always believed in doing purposeful communication with its path breaking water heating solutions at the core. The thought provoking ‘Power of Hot Shower’ campaign strikes an emotional chord with the consumer enabling him to be truly reborn.”

Ariston Thermo India head – marketing Anil Bhamre mentions that the reason behind this campaign was two-fold, “We not only wanted to highlight how a hot shower from Racold can refresh and rejuvenate a person both physically and mentally, but also bring to light a larger social issue that involves the community as a whole. This television commercial is thought-provoking and strengthens the brand position of ‘Reborn everyday with hot water’.”

Ariston head-brand and product management Gaurav Bisaria expresses “The new campaign emphasizes on the transformative quality of hot shower from Racold in enabling a person to connect with his/her inner self. The campaign fuses the deepest consumer truths and role of brand seamlessly to create a deeply moving film.

BBDO chairman and creative director Josy Paul says, “Brands have the power to resolve conflicts and tensions in society. That’s what you see with this new communication from Racold. The brand offers a wide range of water heating solutions that show us the power of a hot shower. You realise that a shower is more than just a shower; it’s an opportunity to see the world with fresh eyes… a chance to wash away your anxiety and the things that weigh you down and be reborn again. It’s not just a bath, its therapy."

Cutawayy Films director Bhavesh Kapadia elaborated further, “These days it requires a brave client to buy an idea, which is so story-oriented and where the product is just an integral part of the film especially in the category they are advertising. Strong emotions always act as a catalyst where the audience connects with the brand. A simple execution of a very strong emotional idea with a social message will help make the commercial memorable and create a strong brand recall.”

Latest Reads
iProspect India launches Voice Assist

MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has launched iProspect Voice Assist for its clients. In addition to vernacular and video, voice is steadily becoming one of the main drivers in today’s digital ecosystem. Therefore, to provide tech-...

MAM Media and Advertising Digital Agencies
IAB Southeast Asia and India enter into exclusive partnership with Comexposium India to bring certified training to ad:tech Mumbai and New Delhi

MUMBAI: The Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India) and Comexposium India have announced their exclusive partnership in India for specialist certified Masterclasses which will feature as part of ad:tech Mumbai and ad:tech New Delhi.

MAM Marketing MAM
Berlin, Auckland and Moscow lead global mobility, Kantar study finds

MUMBAI: Berlin and Aucklandare the world leaders in urban mobility, according to new analysis from Kantar’s Mobility Futures study. The German capital tops Kantar’s City Mobility index on account of its cost-effective travel and ease of access to a wide variety of public transport infrastructure...

MAM Marketing MAM
It’s raining Tech Deals & Discounts on ShopClues Maha Diwali Flea Mela

MUMBAI: ShopClues, the online shopping paradise where real Bharat shops, has turned up the heat for Diwali with its ongoing ‘Maha Diwali Mela’ that has lined up some jaw-dropping deals on gadgets, phones and other tech products for its customers. The mega festive sales that are on till October 20,...

MAM Marketing MAM
Bombay Dyeing and TOI urge India to #TakeBackSleep

MUMBAI: Bombay Dyeing, India’s most trusted brand in Home Décor along with The Times of India, India’s largest English newspaper daily, have joined hands to launch a unique cause called #TakeBackSleep. Launched just before Diwali, #TakeBackSleep highlights the importance of adequate sleep for...

MAM Marketing MAM
EaseMyTrip to Start Plastic Free Diwali Campaign with Free Lounge Offer

MUMBAI: EaseMyTrip (EMT), one of the leading online travel aggregators in India is running a Plastic Free Diwali Campaign from 16th October to 27th October till Diwali-eve. The leading travel company allows exclusive access to its customers at select Airport Lounges at locations like Ahmedabad,...

MAM Marketing MAM
Faber Castell's 'Change the Canvas' gets 200% more responses than last year

While the digital era has disrupted many traditional businesses, stationery, and art & craft facilities are going to grow, Faber Castell India marketing India director Nisha Sara Jose told about the second successful season of its online ‘Change the Canvas’ activity.

MAM Marketing Brands
Tech Mahindra, InMobi collaborate for industry’s first video ad solution for mobile devices

MUMBAI: Tech Mahindra Ltd, a leading provider of digital transformation, consulting and business reengineering services and solutions, announced a collaboration with InMobi, one of the world's leading mobile-focused Marketing Clouds, to offer the industry’s first video advertising solution for...

MAM Marketing Brands
Siddharth Kumar Tewary to own the Punjab Bulls team in Tennis Premier League

MUMBAI: After a prolific presence on television with some of the most popular shows like Mahabharat, Porus, RadhaKrishn and many more, writer,  director and producer Siddharth Kumar Tewary, founder of Swastik Productions has now set his eyes on the Tennis Premier League. Siddharth Kumar Tewary has...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories