MAM

×

×

Axis Bank promotes forex card for overseas travel

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/03/30/Axis-Bank.jpg?itok=FqNeGENd

MUMBAI: Axis Bank has launched a digital campaign to create awareness about the convenience and safety of using Axis Bank forex cards over cash on foreign trips, enabling travellers to make the most of their experiences.

The campaign’s communication is crafted in line with the bank’s priorities and communication strategy of depicting progressive mindsets.

This campaign includes a series of short videos showcasing a modern day father–son relationship. Axis Bank strategised the campaign, leveraging consumer insights on how Indians have been increasingly taking overseas vacations and thereby underscoring the importance of creating further awareness about forex cards.

The UN World Tourism Organisation in a report released in January 2018, predicted that India will account for 50 million outbound tourists by 2020. The report also quoted operators stating that at present around 25 million tourists from India travel abroad which implies that the number would double from the current levels within the next two years. To put things in perspective, around a decade back, only eight million Indians were travelling overseas.

Axis Bank chief marketing officer Asha Kharga says, “We know that the predominant consumer behaviour is to carry cash, but doing so is inconvenient. One has to keep it safe, one has to look for money changers, the currency is unfamiliar and hence all these hassles come in the way of the holiday experience. Our forex cards addresses these functional barriers and we have showcased the same while being true to Axis Bank's brand ethos of progressive mindsets.”

Lowe Lintas chairman and chief creative officer Arun Iyer adds, “The idea was to show how holidays are more fun filled when you don't have to worry about forex in cash. This was brought alive through a modern story of father-son, where the son gets his father to take a break from work and cash, two long ingrained habits he had. And to make it appeal to all kind of travellers, we decided to keep it real and warm.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/ktm.jpg?itok=Zi6wRziE
KTM launches 790 Duke in India

MUMBAI: KTM, The World’s No. 1 premium motorcycle brand, announced the launch of the much awaited 790 Duke today. True to its “Ready to Race” philosophy, KTM has an unparalleled legacy in motorsports with over 300 world championships spanning over 66 years. Since its entry into India in 2012, KTM...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/82.5.jpg?itok=BtKDa0kr
Rishabha Nayyar named national strategy lead of 82.5 Communications India

MUMBAI: 82.5 Communications is pleased to announce the appointment of Rishabha Nayyar as National Strategy Lead, 82.5 Communications. Rishabha will have planning teams across Mumbai, Bengaluru and Delhi reporting to him. He will report to Kapil Arora, Co-Chairman & CEO.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/tvs.jpg?itok=GQPkAPOt
TVS Eurogrip's new marketing campaign positions itself as 'The Bike Tyre Specialist'

MUMBAI: TVS Srichakra Ltd, India’s leading 2 & 3-wheeler tyre company, rolled out its new marketing campaign building on the ethos of its new brand TVS Eurogrip that was recently launched. The campaign includes a new brand film that accentuates the USP of the brand as a range of specialist high...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/island.jpg?itok=5NBDvTyD
Sony Pictures, Dentsu Webchutney bring alive Angry Birds’ islands

MUMBAI: Sony Pictures Entertainment India has joined hands with Dentsu Webchutney to turn the virtual islands from the movie ‘Angry Birds 2’ into real ones on the most used location app in the world, Google Maps.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/payback.jpg?itok=iTuiLXwg
PAYBACK signs cricketer Yuvraj Singh with campaign ‘PAYBACK Chalao’

MUMBAI: PAYBACK India, the largest multi-brand loyalty programme launches an exciting consumer campaign - ‘#PAYBACK Chalao’. The campaign is aimed at building excitement around the ease of earning and redeeming PAYBACK points at over 100+ brands via the new PAYBACK mobile app. Currently, the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/pgi.jpg?itok=6Z9LwFVw
PGI India launches campaign for men’s platinum jewellery

MUMBAI:  The need for a new definition of masculinity has never been felt more before. In the wake of various narratives through time ranging from archetypes of the alpha male, the provider, the strong & silent one, the ideal husband, the ideal son  to the more recent narratives of the smooth...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/mediacom.jpg?itok=lpdtRz8J
Mediacom bags GOQii's India Health Quiz digital mandate

MUMBAI: Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has been awarded the Digital media mandate for GOQii’s India Health Quiz (IHQ), a first-of-its-kind, nationwide initiative to educate the masses with the right information on health. GOQii, is India’s leading tech...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/spider.jpg?itok=MwNfFI0b
Sony Pictures Entertainment & Google create an India-first ‘Trailer to Ticketing’ full funnel campaign for 'Spider-Man: Far From Home'

MUMBAI: For a long time, the film industry has produced and marketed films based on gut and the same instinct and some basic media reports have been used to reach out to the movie going audiences. But Sony Pictures Entertainment Films India partnered with Google, their agency Sokrati and movie...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/Star_Maa-BB.jpg?itok=tZN8Ac98
Star Maa launches BiggBossIsWatchingYou campaign

Star Maa and L&T Metro Rail Hyderabad Ltd with an attempt to create an effective civic sense-based communication launched a campaign through the World’s biggest television property of Telugu entertainment Bigg Boss.

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories