MAM

Asian Paints unveils first TVC for SmartCare solutions

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/04/14/mam%20capgan.jpeg?itok=4Cef7f53

MUMBAI: Asian Paints has unveiled its first TVC for the SmartCare range of waterproofing solutions. The witty commercial makes a point with its #ZubaanDeDo message, indicating homes to bid goodbye to dampness, cracks and water leakage.

Asian Paints sales marketing and technology - president Amit Syngle shared, “The film taps into the widespread belief that once a house is afflicted with leakage, cracks and dampness, one can never get rid of it. Asian Paints SmartCare range is here to provide assured waterproofing solutions to consumers. We are offering a first-of-its-kind retail waterproofing warranty on our range of waterproofing solutions which establishes the credentials of the product. This film will help us establish the fact that one can get rid of waterproofing issues for a longer period and we are ready to give our word on the performance parameters. ‘ZubaanDeDo.’”

The TVC showcases a real-life situation featuring a young couple with a broker and a home-owner. The house they see is damp with cracked, leaking walls. Here, the homeowner promises to fix them and guarantees a lasting look with no leakage or if leakage returns, he will give away the house to the tenant for free. The TVC takes an exciting turn when based on his experience in dealing with homes; the broker challenges the home-owner on the water-proof warranty claim and instead of the young couple, the broker himself takes the apartment for double the rent. Over months and years, the broker tries his best to inflict cracks and dampen the home, but fails and eventually gives up.

The campaign where the homeowner keeps up the ‘Zubaan’ he gave on water-proofing of his home, communicates SmartCare water-proofing solution’s proven ability to offer assured protection from leakage. Also, the warranty underlines Asian Paints’ unique ways of bringing to its customers, only the best.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/tech_mahindraa.jpg?itok=h0S2jfW0
Tech Mahindra, InMobi collaborate for industry’s first video ad solution for mobile devices

MUMBAI: Tech Mahindra Ltd, a leading provider of digital transformation, consulting and business reengineering services and solutions, announced a collaboration with InMobi, one of the world's leading mobile-focused Marketing Clouds, to offer the industry’s first video advertising solution for...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/sid.jpg?itok=d4RRm1ay
Siddharth Kumar Tewary to own the Punjab Bulls team in Tennis Premier League

MUMBAI: After a prolific presence on television with some of the most popular shows like Mahabharat, Porus, RadhaKrishn and many more, writer,  director and producer Siddharth Kumar Tewary, founder of Swastik Productions has now set his eyes on the Tennis Premier League. Siddharth Kumar Tewary has...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/mahindra.jpg?itok=9hhtiJme
India's First do-gooder festival cum Drive-a-thon festival, Mahindra Open Drive is here

Mumbai: The Mahindra Group has just announced the debut of an exciting new cultural outreach initiative called ‘Mahindra Open Drive’. This 2-day destination festival includes a road trip beginning in early November from four Indian cities - Mumbai, Pune, Hyderabad, and Bengaluru- culminating in a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/tonic.jpg?itok=26bMlVp-
Tonic Worldwide selected as Finalist for Best Use of Images in the Shorty Social Good Awards

MUMBAI: Tonic Worldwide, an independent digital agency, has been selected as a Shorty Social Good Award Finalist for Aditya Birla Group’s - Art Made out of Air Pollution in the Best Use of Images Category.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/crompton.jpg?itok=Dxyph4xZ
Crompton Greaves will let you #CookSweatFree with ‘Air Buddy’

MUMBAI:  One of India’s foremost consumer durable brands, Crompton Greaves Consumer Electricals Ltd unveiled a new digital campaign - #CookSweatFree for its innovative kitchen fan ‘Air Buddy’ to highlight the ease of a sweat-free cooking without disturbing the gas flames in the kitchen.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/mc.jpg?itok=lSUrPhxM
McDonald’s launches two TVCs to promote festive “Ab Sabka Combo Chalega” offer

MUMBAI: To promote its offering of more than 30 combos a price of Rs 59, McDonald’s in West and South India (operated by Westlife Development Ltd through its wholly-owned subsidiary Hardcastle Restaurants Pvt Ltd) has launched two TVCs conceptualised by DDB Mudra, tapping into the festive season....

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/media.jpg?itok=gZyMOoo0
[Podcast] Media Minds: Brandintellé to help brands do smart marketing during economic slowdown

MUMBAI: With economic slowdown impacting the marketing budgets of the whole industry, it has become quite important for brands to adapt to smarter solutions to implement their strategies with minimal wastage of funds and avoid course correction as much as they can. That’s where platforms like...

MAM Podcasts
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/saint.jpg?itok=N7xr3B79
Saint-Gobain Gyproc unveils new brand campaign “Ceiling Nahi Feeling Hai”

MUMBAI: Saint-Gobain India Pvt Ltd-Gyproc Business, a market leader in gypsum-based solutions, launched a new brand campaign “Ceiling Nahi Feeling Hai” with a TVC that will leverage the ongoing festive season. With the insight that doing up one’s ceiling is an emotional experience, starting from...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/madinson.jpg?itok=be6jBLV8
Madison Media appointed as media AOR for Medlife

MUMBAI: Madison Media has been appointed as the Media AOR for Medlife—one of India’s largest e-health platforms. The account was won in a multi-agency pitch and will be handled by the agency’s Bangalore office – Madison Media Omega.  Earlier this year, Medlife.com had handed over its creative...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories