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Ariel India triggers nostalgia and hope with #2011Dobara world cup campaign

The new campaign hopes to repeat the magic of 2011 win

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MUMBAI: Ariel- the premium detergent brand from the house of P&G is out with a nostalgic campaign around the ongoing World Cup re-enforcing the faith that team India can repeat the 2011 victory. The campaign captures the moments of India’s victory in 2011 and states that it’s time for everyone to keep their lucky jerseys ready and wear it again while cheering for India and hope that its magic will rub off this year too.

Ariel’s #2011Dobara touches the sentiment that Indians are superstitious by nature and consider things/tokens/people to be lucky for the team/match. Ariel’s new campaign hopes to repeat the magic of 2011 win and at the centre of all this is the lucky jersey that people hold so close to them.

The ad that went live on 8 June has resonated with famous names from the cricket fraternity and bollywood alike. The ad film was shared on social media by eminent names like Zaheer Khan, Harbhajan Singh, Yuvraj Singh, Virender Sehwag, VVS Laxman, Suresh Raina, Ravichandran Ashwin, Sagarika Ghatge, Geeta Basra, Piyush Chawla, Mayanti Langer etc.

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