Aqualite brings in Javed Akhtar to pen #ComfortDikhtaHai spot

It is a 360 degree campaign.

NEW DELHI: Footwear brands Aqualite has launched its new brand campaign #ComfortDikhtaHai targeting Indians across diverse age groups. The new TVC showcases the Aqualite's range of PU, EVA and printed hawai chappals, and highlights the brand’s commitment to comfort and style.

With an aim to reach out to masses across all languages, the lyrics of the new ad campaign have been written by acclaimed lyricist Javed Akhtar. The jingle will be available across multiple languages with renowned Bollywood artiste Piyush Mishra singing it in Hindi, Zubeen Garg in Assamese, Roopam Islam in Bengali and the multi-talented LV Revanth singing it in Tamil, Telugu and Malayalam.

#ComfortDikhtaHai marketing campaign has been developed and conceptualised by Kolkata-based ad agency Shreyansh Innovations. The 60 second TVC will be aired in major TV channels, and will further be leveraged through other mediums including print ads across national publications, along with outdoor and BTL level activations in Bihar, UP,  and in store communication.

Aqualite MD Davinder Kumar Gupta said, “Over the years, Aqualite has invested in understanding the needs, tastes and preferences of Indian customers. Aqualite Research Institute is a testament to our commitment to our Indian customers who are looking for comfortable footwear.  At the Aqualite Research Institute, our experts scientifically study our customers' feet and develop products which are not only affordable and made of high quality but are also skin friendly, cost effective and have perfect pattern and size.”

He further added, “The thought behind #ComfortDikhtaHai campaign is to highlight Aqualite’s commitment to deliver best comfort for your feet. The campaign resonates with our motto of bringing comfortable footwear to Indian masses anywhere and everywhere.”

Light House Funds partner Sachin Bhartiya said, “As strategic partners to Aqualite, we are positive that the company’s commitment on comfort, innovation and quality will make them one of India’s most trusted and admired footwear brand. Through its contemporary footwear that sets benchmarks in comfort, affordability and style, Aqualite is empowering Indian masses across the country. The #ComfortDikhtaHai campaign will resonate with consumers since it stands for what the brand has been consistently focussing on for all these years.”

Shreyansh Innovations creative head Debdarsan Dutta said, “Our main task was to make the core Aqualite benefit of comfortable footwear resonate with the masses. We sought to do it by eschewing the much-bandied celebrity endorsement route and stand out from the clutter by representing our comfort premise through the relatable visual metaphor of a cushion / pillow. Adding to this visual delight, the comfort story is further complemented by a likeable audio track. We are confident that #ComfortDikhtahai will sit as comfortably with our audiences as Aqualite footwear does on your feet.”

Latest Reads
Chimp&z Inc bags GRD - The Superior Protein’s digital mandate

NEW DELHI: GRD - The Superior Protein has awarded its digital and performance mandate to Chimp&z Inc. The scope of work for the full-service digital marketing agency includes social media management, performance marketing, and website handling.

MAM Marketing MAM
Reckitt Benckiser leads Rs 45 crore funding round in Bombay Shaving Company

NEW DELHI: Consumer goods giant Reckitt Benckiser has led a Rs 45 crores funding round in Visage Lines Personal Care Pvt Ltd which owns Bombay Shaving Company. The round also saw participation from individual HNIs such as Rajesh Sud from Bharti Enterprises, Avaana Capital founder Anjali Bansal, and...

MAM Marketing MAM
Jagadeesh J named VP-marketing at Unacademy

NEW DELHI: Bengaluru-based online learning company Unacademy has appointed Jagadeesh J as its new VP-marketing. The post fell vacant after Karan Shroff was promoted to the post of CMO in September last year.  Jagadeesh took to LinkedIn to share this professional update: “Hello Everyone! I am happy...

MAM Media and Advertising People
Digital Refresh Network wins integrated mandate for Mahindra's Krish-e

NEW DELHI: Digital Refresh Networks (DRN) has secured the pan-India mandate  for Krish-E by Mahindra, a new farming as a service (FaaS) business, introducing a digital era in farming. Krish-e is a business vertical that provides technology, access to equipment through rentals and multiple other...

MAM Marketing MAM
FCB India wins integrated creative mandate for Lakme & Elle 18

NEW DELHI: FCB India has been awarded the integrated communication mandate of HUL-owned cosmetic brands Lakme & Elle 18 following a multi-agency pitch. The agency will lead the mandate powered with 360-degree communication strategies that are more adaptive and relevant to the current market...

MAM Marketing MAM
MPL announces unique Employee Investment Plan; raises $500,000

Mobile Premier League (MPL), India’s largest esports and mobile gaming platform, today announced that it has raised $500,000 from its existing employees as part of its unique Employee Investment Plan. MPL’s efforts to ensure that talent in the company is rewarded is not new. In September 2020, the...

MAM Marketing Brands
HUL ad spends swell 19% in Q3 2020

Mumbai: FMCG behemoth Hindustan Unilever Ltd (HUL) has reported a 20 per cent growth in sales and 19 per cent rise in profit for the quarter ended 30 December 2020. Interestingly, the ad spends for the consumer goods major grew by 19 per cent y-o-y to reach Rs 1,392 crore for the quarter. In 2019,...

MAM Marketing MAM
Vigor Media Worldwide bags PR mandate of Atulya

NEW DELHI: Ayurveda-based wellness brand Atulya has assigned its PR and communications mandate to Vigor Media Worldwide.

MAM Marketing MAM
Indiluxe chocolates reflect the culinary canvas of India

Mumbai: In the run-up to Valentine’s Day, Indiluxe by Tata CLiQ Luxury and ASA by TajSATS have collaborated to create a limited-edition collection of artisanal chocolates that celebrate the flavours of India and also makes them an ideal gift for a special someone.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required