Angel Broking’s new TVC showcases solution to endless investor woes

The campaign has been created by Leo Burnett

MUMBAI: Angel Broking Ltd (formerly known as Angel Broking Pvt Ltd) has launched its latest TVC showcasing a seamless way to invest along with personalised advice through Angel Broking mobile app. The campaign has been created by Leo Burnett.

The film highlights a series of dramatised hurdles that the customer normally has to undergo while trying to trade. From inaccessibility to back-end issues, the difficulties are endless. He is then introduced to Angel Broking’s mobile trading application that is enabled with rule-based investment engine and powered by user-friendly ARQ; which seeks to improve and enhance his broking experience. The humorous advertisement urges customers ‘#Don’tBeAChomu’. As the advertisement shows, a Chomu is someone who makes illogical decisions and bears painful situations helplessly. As a solution, the brand offers its Mobile App with convenient and user-friendly features, thereby inviting customers to #TradeSmartWithAngel.

Chief marketing officer Prabhakar Tiwari said, “There are multiple players operating in the broking industry today. While consumers have a plethora of options to choose from, the issue mostly lies with the user experience. Limited infrastructure to support the tech-led services being offered has put off many consumers due to the multiple problems that they have to face while attempting to invest. Backed by the user-friendly nature of ARQ, Angel Broking mobile app is a holistic solution for consumers to invest in a seamless manner. The TVC, too, aims to showcase the seamless nature of Angel Broking mobile app to make investments, without having to encounter any hindrances.”

CEO Vinay Agrawal said, “India’s demographic profile offers a large millennial segment that is digitally savvy and at ease with adopting technology to conduct all financial transactions due to the convenience that it offers. The Angel Broking mobile app is designed in a way that it would be able to showcase the relevant and insightful investment information helping the customer make an informed decision.”

Speaking about the campaign Leo Burnett South Asia MD India and chief creative officer Rajdeepak Das asserted, “The campaign talks about the journey every investor goes through; from facing issues with their relationship managers to lack of understanding or simply insufficient information on the current apps. The light-hearted execution takes you through a day in the life of an investor outlining the ironies of his life. Bridging this gap is Angel Broking’s mobile trading app which is powered by the ARQ technology that allows the customers to manage their wealth and investments in an efficient and organized manner.”

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