MAM

Akshay Kumar and 'gorilla' feature in Rasna's new TVC

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/03/16/Untitled-1_0.jpg?itok=yg7uE0hy

MUMBAI : With the onset of summers, Rasna is all set to unveil brand new television commercials featuring its brand ambassador Akshay Kumar along with new additions to the Rasna family. The brand has developed two new TVCs for 2016 featuring its new model, the brand mascot for 2016, a cute, fun loving, docile and child-like character that kids will enjoy associating with – a Gorilla. The new television commercials will be on AIR across the country starting March. The company has also roped in the young Naisha Khanna as the new face of Rasna. The TVC has been directed by Curry Nation.

In keeping with its tradition to offer new and innovative offerings every year, Rasna also announced the launch of three new promotions featuring interesting and exciting freebies and for children to go along with the summer drink. Specially designed musical toys – Muzos – will be given free with any 32 glass pack of Rasna Fruit Fun. With 500gms of any Fruit Flus, a Mobifan is free. The Mobifan is a specially designed hand fan which can be carried along to provide cool air any time any where, or as Akshay Kumar has mentioned in the TVC, ensuring "fan following everywhere"

Rasna  chairman and MD Piruz Khambatta said, “A home-grown brand which has given India the first value-for-money drink, Rasna, in its positioning stands for 32 glass with Celebration, Party and Dance Music. The core of the brand lies in enjoying the smallest moments of life and celebrating life. Over the last few years, we have launched several interesting and exciting new products that cater to a wide range of our audiences and suit the taste of both the masses and the classes. The new promotions for 2016 and the new ad film are yet another endeavour from us to ensure a gentler and direct connect with our consumers and cater to their specific requirements. The research we conducted in 2015 led us to formulate the strategy for this year and come up with an interesting and novel new commercial and a slew of interesting collectibles like the Muzos that kids can collect.”

Khambatta added, “A lot of effort has gone into the making of the new TVC. Infact, nine different scripts were researched across the country, with various situations and a surprise value. The gorilla was won hands down. There is a merit in showcasing a Gorilla because they communicate using gestures, body postures, sounds, etc. similar to the way we humans communicate while speaking. The plot was to promote Muzos and create a surprise value based on the celebration platform. And of course Akshay Kumar was the best choice to be the gorilla to induce fun with the kids.”

The company also unveiled a completely new packaging for its range of Fruit Fun, Fresh Fun and Fruit Plus today. Rasna concentrate comes in a unique dual format of powder and liquid, permitting consumers to enjoy freshly squeezed juice taste in addition to a healthy nourishing drink. The product price points are Re.1/- to Rs.5/- a glass ensuring that every person can enjoy the drink including those at the bottom of the pyramid.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/photogrid_plus_1627376440985.jpg?itok=JYfBiw8K
upGrad highlights importance of online degrees in new ad film

MUMBAI: Edtech platform upGrad has launched a new ad film addressing the disenchantment experienced by the youth across the country due to the shutting down of institutes in the wake of the Covid-19 pandemic, as they stare at an uncertain job market and future unemployment.   Taking ahead its ‘Sirf...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/im.jpg?itok=2LHtt500
Criteo appoints Taro Fujinaka as MD - retail media, APAC

Mumbai: Criteo, the global technology company that provides the world’s leading commerce media platform, on Tuesday announced its expansion to offer retail media solutions across six markets in the Asia Pacific region (APAC).  Since its regional launch in Japan in 2019, the Criteo retail media...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/photogrid_plus_1627371924998.jpg?itok=DUKvEgo_
Kirloskar group appoints Pitchfork Partners for its brand refresh campaign

Mumbai: The Kirloskar group of companies comprising of Kirloskar Oil Engines, Kirloskar Chillers, Kirloskar Pneumatic, Kirloskar Ferrous Industries, and Kirloskar Industries, recently undertook a refresh of their respective business visions. The transformation – under the ‘Limitless’ brand refresh...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/print-media-800.jpg?itok=8zwh0g5X
Govt ad spend on print falls by 54 % in last 3 years

New Delhi: The government’s expenditure on print advertisements has dropped by almost 54 per cent in the last three years. According to the latest data presented in the Parliament, the government had spent Rs 429.55 cr in print advertisements in 2018-19, which decreased to Rs 295.05 cr in 2019-20,...

MAM Print
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/sa.jpg?itok=NSBJlUXU
Godrej Expert Easy ropes in Saif Ali Khan as brand ambassador

Godrej Expert Easy has announced the appointment of Bollywood actor Saif Ali Khan as the brand ambassador for Godrej Expert Easy Shampoo Hair Colour.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/qw.jpg?itok=kZ4hy_b7
Brands pay homage to nation’s martyrs on Kargil Vijay Diwas

As the nation remembered the sacrifices made by the soldiers in the 1999 Kargil War, brands also came up with stirring tributes to mark the Kargil Vijay Diwas on 26 July. The historic day marks the end of the war with neighbouring Pakistan, and the success of ‘Operation Vijay’, which was launched...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/z.jpg?itok=zba54nJq
Global cost of TV advertising up by 5%: Zenith

The overall global advertising expenditure is set to grow 11.2 per cent in 2021, according to Zenith’s latest mid-year Advertising Expenditure Forecasts report, released on Monday. This rise will mainly be driven by the exceptional demand for performance-led ecommerce advertising on online video,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/wavemaker.jpg?itok=TPT4jHBP
Wavemaker India wins media duties for Paragon footwear

Wavemaker India has won the media mandate for Indian footwear brand, Paragon Footwear. 

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/photogrid_plus_1627301492353.jpg?itok=irzXn-Cp
OMD India names Udhayakumar Pashupathi its Chennai head

Mumbai: Media agency OMD India on Monday announced the appointment of Udhayakumar Pasupathi as new lead at the company’s Chennai office. Pasupathi will report to OMD India chief client officer Sulina Menon. Pashupathi commands 12 years of diverse and prolific industry experience. He spent nine...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required