MAM

Aamir Khan features in Walkaroo’s #BeRestless campaign by Lowe Lintas

The brand positioning was cracked by LinConsult

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/23/aamir-khan-itv.jpg?itok=ikSwjtcc

MUMBAI: Distinctive footwear brand, Walkaroo - from the stable of U4ic (Euphoric) International, a VKC group company has released its latest marketing campaign. With a unique concept and differentiated content, targeted primarily towards the youth, the company plans to create a niche in the Indian footwear space. To popularise the product offering to the Indian masses, Walkaroo has announced Aamir Khan as its new brand ambassador. The brand positioning was cracked by LinConsult, the strategic consulting arm of MullenLowe Lintas Group.

The campaign film, through swift and seamless movements spanning various phases of life, showcases the crux of today’s succeeding attitude – the constant desire to surge forward and to continue scaling newer frontiers. The brand has collaborated with Aamir Khan to highlight the non-stop and always-on-the-go lifestyle. The free-spirited and audacious attitude takes one to newer places and experiences – such is the influence of stride one takes in life. The brand asserts everyone to be inquisitive, #BeRestless because that is when one will achieve greater heights.

Khan, who effectively epitomises this idea and continuously strives to achieve new milestones in his career path, will be seen in the TVC campaign. Commenting on this association, Khan said, “I am thrilled to be a part of Walkaroo’s journey of making youth across India move ahead confidently and comfortably.”

Reflecting upon Walkaroo’s latest announcement, managing director VKC Noushad commented, “We are excited to bring on board Aamir Khan as the brand ambassador as his personality completely resonates with the brand ethos. Aamir Khan is known as a perfectionist and has high regard across the country and beyond.”

Commenting on the campaign idea, MullenLowe Lintas Group group chief strategy officer Subramanyeswar (Subbu) said, “When VKC approached LinConsult, the strategic consulting arm of the group, the resolve between us was clear. How do we break the category convention that revolves around functional claims and randomly employed star power, and to capture the soul of the young, bold, new generation, whilst placing themselves under their soles? We believed that for this audience, life is a series of ever evolving dynamic ‘wants’. It’s a relentless progress consumed by ‘what’s next?’ on the personal agenda. In a sense their lives could be summed up by the endeavor of constantly and ceaselessly walking ahead. Their feet have no time to rest. This rang true in their lives in terms of action as well, because these youngsters simply walk to wherever they need to go, even if sometimes their destinations are quite far.”

“We decided that Walkaroo’s brand story would perhaps then be about giving that act of walking, a deeper, more profound spiritual connotation and setting him free. The brand point of view or brand stand would thus need to try and reflect that untiring spirit – Feet feel restless when they are rested.” he added.

Commenting on its latest work, Lowe Lintas president Hari Krishnan said, “Today’s generation hates settling down. They hate anything to do with resting. They are always restless and constantly chasing something new. We want the brand to embody, endorse and encourage this spirit to remain restless.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/12/Milton.jpg?itok=DJk2lcnm
Milton’s new Thermosteel ad campaign expresses the colours of millennial love

Mumbai, October 11, 2019: Milton, a trusted name in the houseware industry known for its innovative and functional range of products, has released a new TVC for its Thermosteel range of water bottles. The film brings to life the colourful range of Thermosteel bottles which is sure to catapult it as...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/yatish.jpg?itok=3rytcdor
Cloud Telephony service provider Knowlarity Communications to cross 100 crore revenue in the domestic market

MUMBAI: Cloud-based telephony services provider Knowlarity Communications expects to cross the INR 100 crores annual revenues mark in the domestic market by the end of this financial year. Knowlarity, Asia’s largest cloud telephony company, has been growing at a robust annual rate of 50%.  For...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/tanishq.jpg?itok=FjLeKF7f
Tanishq celebrates Riwaazon wali Diwali through Virasat collection TVC

MUMBAI: Tanishq, India’s trusted jewellery brand has launched a new TVC campaign marking one of the most anticipated festivals of the year, Diwali. For this auspicious occasion, Tanishq is launching its new festive collection- Virasat. The new TVC campaign brings alive the essence of age old...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/dentsu.jpg?itok=yf5xMRVO
Dentsu Webchutney is Spikes Asia India Agency of the Year 2019

MUMBAI: The Spikes Asia Festival of Creativity has announced Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network (DAN), as the ‘Country Agency of the Year’ for 2019. The news comes soon after Dentsu Webchutney bagged 7 Bronze, 7 Silver, 5 Gold and a Grand...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/paypal.jpg?itok=hH9O7NAW
PayPal India launches ‘Ab Diwali 365 days wali’ consumer campaign

MUMBAI: PayPal India, today, launched its second marketing campaign themed – ‘Ab Diwali 365 days wali’.  The campaign is built on the core consumer insight that festivities and shopping doesn’t need to have a season. It aligns with PayPal’s focus on becoming an everyday part of a consumer’s life....

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/shaya.jpg?itok=HrTMQe6k
Silver jewellery brand Shaya celebrates 1st anniversary with digital campaign

MUMBAI: Since its inception, Shaya has tried to shun society’s expectation of being perfect all the time. Instead, the brand encourages everyone to embrace their quirks, uniqueness, and imperfections. On 24 September 2019, Shaya marked its 1 year of being- Not perfect, but One of a Kind. As homage...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/rainshine.jpg?itok=own-xN70
Rainshine Entertainment backed Culture Machine outlines aggressive future growth strategy

MUMBAI: Rainshine Entertainment, a leading entertainment company that creates diverse and iconic content for Indian and global audiences, announces the strategic expansion and restructuring of Culture Machine, a digital media company under its umbrella. Evolving and adapting itself to the new...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/kurkure.jpg?itok=0bYgQAvI
Kurkure partners with Paytm for 100% cashback festive offer across portfolio

MUMBAI: Kurkure, India’s most loved snack brand, has unveiled its most chatpata and exclusive cashback offer for its consumers in partnership with the largest digital wallet, Paytm. This unique, one-of-a-kind association will provide a guaranteed 100% instant cashback to the consumers up to 5 times...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/forbes.jpg?itok=MPUv5Z-1
Big gains for some on 2019 forbes india rich list despite challenging year

Amid a challenging year for the economy, the total wealth of the tycoons on the 2019 Forbes India Rich List shrank 8% to US$452 billion from a year ago. More than half of India’s 100 richest saw a decline in their net worth. The complete list is available at www.forbes.com/india and www.forbesindia...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories