MAM

7UP launches limited edition throwback bottles

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/04/24/7Up-Back-To-Cool.jpg?itok=ThYbeVCw

MUMBAI: Remember those good old days when rock-and-roll ruled the charts? When rotary phones were a fixture in every home? #Throwback is not just a hashtag but a reminder of the past; of times when cool had a different definition; when creative expression, retro designs, ‘flower power’ ruled the roost, and when Fido Dido was the man of the moment.

This summer, beverage brand 7Up is all set to take consumers on a trip down memory lane with its new campaign, 7Up Back to Cool. The lemon flavour presents consumers with a blast from the past, with the launch of six vintage deigns.

The limited-edition packaging is celebrating the spirit and soul of six different decades in history, starting from the 1950s and running through the 2000s.

Printed on the bottles, the 1950s slogan screams out ‘Sure Is Swell’, a popular slang of the decade; while the ‘Far Out Flavour’ slogan captures the essence of the 1960s. The 1970s are depicted through the ‘Get Down, 7UP’ slogan and ‘Clearly The Uncola’ takes centre stage on the bottle label inspired by the 1980s.The 1990s bottle sees ‘King of Cool’ Fido Dido take a break while lying in his hammock. Rounding off the pack of six is the 2000s’ ‘Timeless Taste’ bottle slogan, which exemplifies how the clear drink has remained a favourite over the decades.

The 7Up Vintage packaging is brought alive on screen through a TVC, conceptualised by creative agency BBDO, which shows the evolution of the different designs.

PepsiCo India associate director of flavours marketing Gaurav Verma says, “7Up is a brand which is inherently cool and has retained its personality through the decades. Through the limited edition 7Up Vintage packaging, we have once again taken a unique and ‘cool’ approach to connect with today’s generation. In the age of throwbacks and selfies, the 7Up Vintage bottles are the perfect representation of our Shelf to Media strategy and we are confident the new, limited edition packaging will truly make 7Up stand out on retail shelves.”

Excited about the launch, BBDO India chairman and chief creative officer Josy Paul adds, “These are collector’s items. Fido is the original daddy of cool! It’s so awesome that you want to own every one of these global vintage packs. And you want others to enjoy them to. How do you do that? With the 7UP Back to Cool promo offer! Now everyone has a chance to go back in time with a bottle of 7 Up! Nostalgia is cool!”

7Up has rolled out a 360-degree marketing plan with the launch of the TVC which will be supported by massive outdoor and digital surround. The edgy new PET bottles will be available to consumers across all modern and traditional outlets across the country.

The brand is also introducing limited-edition design merchandise, including bluetooth speakers, headphones, t-shirts and hoodies, notebooks, sippers and funky slap-bands inspired by the new packaging. Consumers will get a chance to win these merchandise through promo packs on select bottles only in Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana and West Bengal.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/mumbai.jpg?itok=a2_bNNUt
Marriott International and Mumbai Indians Announce Sponsorship Agreement For Next 3 Indian Premier League Seasons

MUMBAI: Marriott International and the Mumbai Indians, the most successful and internationally recognized brand of the Indian premier League (IPL) including 2019 season champion today announced a multi-year partnership, giving members of Marriott Bonvoy, the award-winning travel programme from...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/thappad.jpg?itok=SUzPS33s
Hygiene brand Pee Safe partners with 'Thappad'

MUMBAI: Pee Safe, India’s leading personal hygiene and wellness brand, has collaborated with the movie Thappad starring Taapsee Pannu. A video featuring Taapsee went live ahead of International Women’s Day 2020. It is trending as #BeSafewithPeeSafe on various social media platforms.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/tra.jpg?itok=SFn0s9wx
Samsung is India’s most desired brand; Sony TV fourth in the list

MUMBAI: South Korean mobile brand Samsung has topped the list of TRA’s Most Desired Brands 2020. The next spot is followed by Apple which has moved one rank up as compared to last year. Apple steadily climbed rank from 290 in the year 2015 to now being second. Samsung has secured its place in the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/dadasaheb.jpg?itok=uosKGtwz
PNG Jewellers honoured at Dadasaheb Phalke International Film Festival Awards 2020

MUMBAI: PNG Jewellers, the 187 Years legacy jewellery the brand was awarded the token of appreciation at Dadasaheb Phalke International Film Festival Awards 2020 for “Excellence in Jewellery- Retail”. The prestigious appreciation letter was received by Dr. Saurabh Gadgil, Managing Director, PNG...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/fitter.jpg?itok=nqpp0ZQ3
Fitternity Joins Hands With Swiggy To Give Consumers Incentives For Healthy Choices

Fitternity, India’s one stop destination for fitness, has collaborated with India's largest online food ordering and delivery platform- Swiggy. The alliance is in sight to incentivise consumers to take steps towards adopting a healthier lifestyle.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/upGrad.jpg?itok=lW02U7_K
CupShup launches BTL activation across 3000 corporates for edtech major upGrad

CupShup, an independent advertising start-up, has joined hands with upGrad to help corporates upgrade their skills in today's fast-changing technology landscape. upGrad is one of India’s largest online higher education company.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/both.jpg?itok=pWY2grrJ
Big Trunk Communications Bags Digital Mandate For H & R Johnson (India)

Big Trunk Communications has bagged the digital mandate for H & R Johnson (India). The association is primarily aimed at combining customer experience and process innovation to help the brand attain end-to-end digital transformation and win big in the growing digital marketing arena.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/Modi-Trump.jpg?itok=dktj57bG
Marketing of India to Trump

It’s not your normal day when the president of the United States of America pays a visit. India tried to sway his priorities and hosted the guest and his family as lavishly as possible.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/votes.jpg?itok=3vB1rHl_
FOUND! India’s 290 Million Lost Voters will now get the right to vote

MUMBAI: As the largest democracy of the world, India is abode to an enormous population of 1.3 billion people and counting. In the era of technological advancements, a large concentration of the nation’s population has migrated to metropolitan areas in search of better employment, education or...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required