MAM

Smart city initiatives in APAC to improve quality of life: DAN & MIT

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/31/APAC.jpg?itok=mxkPgc0e

MUMBAI: Dentsu Aegis Network has launched a new white paper examining the progress of Asia Pacific’s smart cities, including local deep-dives into eight key markets in the region. In its third year, this series on Asia Pacific’s digital disruption aims to deliver thought leadership to arm Dentsu Aegis Network and its agency brands’ clients and partners with the insight they need to succeed in the digital economy.

In collaboration with MIT Technology Review, the report argues that increasingly, smart city initiatives in Asia Pacific are being developed and driven to improve quality of life for the region’s citizens and consumers, to manage cities’ growth sustainably, and to maintain their global competitiveness.

The paper titled "Connectivity and QoL : How digital consumer habits and ubiquitous technology are driving smart city development in Asia Pacific” – consolidates extensive in-market research and nearly two-dozen in-depth interviews with key industry players from India, Singapore, Hong Kong, China, Taiwan, South Korea, Japan, and Australia.

Dentsu Aegis Network Asia Pacific CEO Nick Waters said, "Asia Pacific has enjoyed robust economic expansion in recent years, with cities at the heart of this growth. With development comes challenges, but cities in the region are transforming these challenges into opportunities with the help of technology and innovation. Smart cities in Asia Pacific are quickly becoming pilot markets for the digital economy.

"The white paper helps us understand what drives the development of smart cities in Asia Pacific, how businesses can leverage them to develop digital economy solutions and how we can contribute to make these cities more viable, livable and sustainable," Nick added.

 The report found two key factors that distinguish Asia Pacific’s smart city efforts from other regions around the globe. Governments and businesses are more willing to invest in experimental models that exploit new technologies, business models, and urban planning design. For example, the development of new ‘greenfield’ smart cities from scratch such as South Korea’s Songdo International Business District, Japan’s Fujisawa Sustainable Smart Town, Hong Kong’s Smart City @ Kowloon East, and others.

Asia Pacific also has a unique approach in its efforts to engage private sector players in developing smart cities. More collaboration has emerged between the government and the region’s leading technology firms – China’s Alibaba, India’s Reliance Communications, Japan’s Panasonic, and others – to deliver smart city projects.

MIT Technology Review CEO and Publisher Elizabeth Bramson-Boudreau explains, "While no two Asia Pacific markets have the exact same mix of smart city strategies or assets, we have found that nearly all such projects attempt to use smart cities to serve two goals simultaneously: address immediate infrastructure or service delivery challenges while ‘future-proofing’ their economies against threats looming on the horizon."

The paper also outlines six common themes of Asia Pacific’s successful smart city initiatives, including: leveraging cloud technology; creating ‘open’ and accessible ecosystems, and through this harnessing the power of startup ecosystems; consumer-driven application development; mixing ‘greenfield’ and ‘brownfield’ smart city experiments; IoT and sensor-based platforms; and cashless economies.

Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin said, “India is currently moving towards massive urbanisation. Consequently, its need for building smart cities is immediate when compared to many other countries. Home to one of the most populated and diverse demographics in the world, India witnesses the migration of 20-30 people every minute from rural regions to urban cities. Yes, India is a complex country and therefore, its infrastructural challenges are huge but so are the opportunities. We have a large consumer base, we are well-connected and mobile-enabled. And these elements will act as huge enablers to create our smart cities and introduce economic transformation.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632832721280.jpg?itok=gMd1HEcA
Plum bolsters leadership team with two new appointments

Mumbai: Beauty brand Plum has bolstered its leadership team as it plans to deepen its omnichannel network across geographies, expand its product offering across newer segments and drive business transformation. The company has brought on board Shivani Behl as chief marketing officer and Gaurav...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632820313160.jpg?itok=XHpXi8ag
Acko extends partnership with Chennaiyin FC as associate sponsors

Mumbai: Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) has extended its association with digital insurer Acko General Insurance as an associate sponsor on a multi-year deal. CFC and Acko shared a fruitful association after joining hands for the first time in the 2020/21 season of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632820043738.jpg?itok=-hVazq_X
Khaby Lame and Dream11 come together for a fun video

Mumbai: International social media sensation Khaby Lame joined hands with fantasy sports platform Dream11, marking his first-ever association with an Indian brand. The Senegalese-born Tik Toker created a short video skit with Indian content-creator, Viraj Ghelani, wherein his trademark style, Lame...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632814242337.jpg?itok=oarmSM8C
Impresario appoints Roshni Kavinam as national creative head

Mumbai: Impresario Handmade Restaurants (IHR) on Tuesday announced the appointment of Roshni Kavina as its national creative head. In this role, She will oversee all daily communications and engagements along with launches and will work closely with the respective teams in developing and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632810520447.jpg?itok=z4BBP5AA
Mindshare appoints Gopa Menon as digital head, South Asia

Mumbai: GroupM’s flagship agency Mindshare India on Tuesday announced the appointment of Gopa Menon as digital head, South Asia.  In this role, Menon will be responsible for managing the agency’s full-service digital offerings and help existing and new clients transform their digital processes,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632808526514.jpg?itok=cXoTT1Ck
Dentsu Webchutney bags creative mandate for Blackberrys Menswear

Mumbai: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the creative and media duties for the menswear brand Blackberrys. The account was won following a multi-agency pitch. “Blackberrys is an iconic Indian brand that has been innovating in menswear for...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/daughters_day.jpg?itok=1ogYD2vT
This Daughters' Day, Stayfree urges families to break taboos around periods

MUMBAI:  India still lags behind when it comes to holding conversations about menstrual periods. According to Unicef, nearly 71 per cent of adolescent girls have no idea about periods even today. In most homes, mothers usually are the primary source of information for young girls, while fathers...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/sunil_kataria.jpg?itok=xhvj12fh
Sunil Kataria re-elected as chairman of Indian Society of Advertisers

Mumbai: The newly elected executive council of the Indian Society of Advertisers (ISA) has re-elected Godrej Consumer Products Ltd (GCPL), CEO- India, and SAARC Sunil Kataria as chairman of the body. He was re-elected for the sixth consecutive term. “Kataria has led the Society over the past five...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632748111663.jpg?itok=W0SfbfRA
WK Life to open manufacturing unit in India

Mumbai: London-based Gen Z brand WK Life has announced to launch a manufacturing unit for high-end electronic goods in Northern India by the end of this year. The company intends to manufacture 30 percent of its products in India which boasts a skilled and disciplined workforce, low cost of...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required