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O&M bags 17 awards at 47th Annual Effie Awards

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MUMBAI: Ogilvy & Mather was recognized with top accolades as both O&M North America and the New York office were recognized as the most effective individual office and agency network of the year in their respective categories.

This is the third consecutive year the New York office received top honors on behalf of all creative agencies and the fourth year for the network as a whole. WPP was also recognized as the most effective holding company.

In total, the O&M network won 17 awards across categories including two Gold, nine Silver and six Bronze Effies for noteworthy work on behalf of clients such as IBM, British Airways, IHG, Nestlé, Kimberly-Clark and Caterpillar.

“This honor reinforces the fact that there is a powerful correlation between innovative creative thinking and overall effectiveness. By understanding what people value most at different moments in their lives, we continue to deliver the best for our clients - by creating campaigns that drive true business results,” said Ogilvy & Mather worldwide head of planning Colin Mitchell.

IBM was awarded with a total of seven Effies for work with the agency and was named the most effective brand. It was also recognized as the second most effective marketer in North America. Kimberly-Clark was recognized as the third most effective marketer in North America.

“At Ogilvy, we exist to 'Make Brands Matter.' It is through the discipline of that mission that we can deliver not just exceptionally creative work for our clients, but work that drives business results and growth. I could not be prouder of what we've accomplished at the Effies for the past three years in New York,” said Ogilvy & Mather New York CEO Lou Aversano.

The awards, which recognize the most effective marketing communications cases and agencies in the United States and Canada, are based on the analysis of the North America Effie Awards finalist and winner data from the past year.

“To continue to receive such high recognition by such a prestigious award is an honor. It speaks to the volume of talented individuals that live within our network and the innovative and creative efforts we've proven to deliver to our clients over and over again. We're thrilled to have the opportunity to help them build their brands and are excited to share this honor with each of them,” added Ogilvy & Mather North America chairman and CEO John Seifert.

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