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Ogilvy India's PR capabilities shine at Asia-Pacific SABRE Awards

Ogilvy India’s “Where’s the DNA” Wins Best in Show

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MUMBAI:  Ogilvy tops all agencies with 16 SABRE Awards, alongside impressive performances from competition at the Asia-Pacific SABRE Awards in Singapore on Friday.  Ogilvy India was particularly impressive winning 4 awards from the 16 and the India team also won the Best in Show for its “Where’s the DNA” campaign.

Chief executive, public relations & influence, Asia Scott Kronick said, “The work our India public relations capability is undertaking to promote DNA testing at crime scenes is extremely important.  I am very proud of this team and thankful to all our partners.   This is the kind of assignment that not only wins awards, but it builds agency cultures and that is what it is doing for us.”

The SABRE Awards Asia-Pacific 2019 ceremony took place in Singapore last night. Ogilvy topped all agencies with 14 Gold SABRE Awards, and 2 more that Ogilvy PR won for Australasian Consultancy of the Year, and Ogilvy PR’s Manila office's Jollibee Going Global campaign that won an IN2 SABRE Award. In total, Ogilvy took home 16 awards.

The Ogilvy India team's "Where's the DNA" campaign won 4 Gold SABRE and Team Castrol India won 2 SABRE. The “Where’s the DNA” campaign triumphed over five other Platinum nominated campaigns for the Best in Show honors.

Equally impressive are the wins by the Singapore team that won 3 Gold SABRES; Era Ogilvy and Ogilvy Taiwan took home 2; Australia, Beijing and Shanghai won a SABRE award each; Team Castrol India won 2.

Ogilvy and its clients took home the most - 16 trophies -  the most, and this included 14 Gold/Diamond winners, ahead of BCW (10), Dentsu and Weber Shandwick (7), Adfactors and Current Global (4), Alexander PR and Edelman (3).

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