MAM

Mogae acquires Ashish Dabral's Ao1 with share-swap

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/10/ashish-dabral-800x800.jpg?itok=MuV0gGfd

MUMBAI: A leading provider of integrated mobile marketing services Mogae Media has acquired Ao1 personalized video platform from Dentsu Marcom CEO Ashish Dabral. He had been developing this new-age technology platform for the past 18 months with a young tech team out of Gurgaon.

The transaction is a cashless one, involving a share-swap that will see Dabral joining Mogae Media as the executive director and Mogae taking full ownership of the tech platform. Mogae will fund the further development and deployment of the platform.

Ao1 is actually an acronym for ‘Audience of One’ which is what Mogae’s new acquisition seeks to deliver. “This is a wonderful technology that combines technology with creativity. It is like producing a TV commercial for just one person as audience”, said Mogae Media chairman Sandeep Goyal. “Worldwide, the trend is towards more and more video content consumption. With Ao1 we can personalise that content. So messaging to high-value customers can be individualized, and personalized such that the recipient feels special, and more positively disposed towards both the brand and its communication.”

Ao1 works as a sell/cross-sell/up-sell engine for customer loyalty. It works to enhance the messaging in any CRM effort of banks, insurance companies, telecom operators, retail, airlines, hotels, e-commerce destinations and all such business that seek to engage their customers better. Mogae Media has in the past worked with Idomoo of Israel, the pioneer-leaders in video personalisation.

The platform connects with the database of any client. The real-time personalisation engine resides in a cloud that enables the right video to be served to the right customer at the click of a link received by the customer in an email or text message. The driving principles behind Ao1 are engage (involve and inspire customers), connect (make it personal), satisfy (reward loyalty) and impact (create visible positive ROI).

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/rohit_sharma.jpg?itok=0hAcUza4
Noise ropes in star Indian cricketer Rohit Sharma as brand ambassador

MUMBAI: Noise, a new-age smart-tech consumer electronics brand, has substantially ‘upped its game’ by announcing its partnership with India’s run machine and ICC ODI Cricketer of the Year, 2019 – Rohit Sharma. As an entity, Noise stands for the passion that drives the youth to break the mold and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/gautam_rode.jpg?itok=oPectGTg
Prayanj Special School children enthral everyone with their spectacular performance this Republic Day!

Mumbai : According to the industry reports, Autism Spectrum Disorder (ASD) affects an estimated 1 in 60 children in India today. Hence Growel’s 1O1 Mall in Kandivali in partnership with Prayanj Special School celebrated India’s 71st Republic Day in a truly unique way by spreading public awareness...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/zee5.jpg?itok=ijHvI8bn
ZEE5 launches 'Republic of Entertainment' campaign to democratise content viewing

MUMBAI: As India begins to celebrate Republic Day, ZEE5 takes a pledge to entertain the nation and every Indian with the best of content from across the length and breadth of the vast Indian subcontinent. Commemorating the day when the constitution of India officially came into force and the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/brands.jpg?itok=YsUy_kWo
Brands' Republic Day campaign on social media

MUMBAI: While we all know the importance of Republic Day, brands have taken this opportunity to put on their creative hats and roll out their contributions through innovative campaigns.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/Aashirvaad-Atta-With-Multigrains.jpg?itok=f3-QH0uF
ITC Ltd.'s Aashirvaad Atta with Multigrains releases its new campaign ‘Happy Tummy for a Happy You’

MUMBAI: Aashirvaad Atta, the market leader and one of India’s most trusted atta brands has released their new communication campaign ‘Happy Tummy for a Happy You’ for its Multigrains variant. Aashirvaad Atta with Multigrains is high in fibre which aids digestion, improves gut health and keeps the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/Sonia-Notani-02.jpg?itok=2hl-61Mp
IndiaFirst Life Launches Its Unique Campaign #YeTohCertainHai

Mumbai: IndiaFirst Life Insurance Company Limited (IndiaFirst Life), a joint venture between Bank of Baroda, Andhra Bank and Warburg Pincus, has launched a unique campaign titled #YeTohCertainHai, which stems from the proposition of ‘Because Life Is Full of Certainties’. The campaign was bolstered...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/thm8.jpg?itok=LoiVo6NO
Likee collaborates with I Am Desi World to promote new music video

New Delhi:  Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with I Am Desi World to promote a new music video. Launched in 2017, I Am Desi World is a group of 5 quirky singers, and the band has gained its popularity for making...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/carvan_0.jpg?itok=n_xDEumC
Saregama dedicates Carvaan to the bravehearts of our country

Mumbai: No sacrifice is bigger than theirs, No courage is bolder than theirs, No duty is greater than theirs. On the occasion of the 71st Indian Republic day, Saregama launches a limited edition Carvaan dedicated to the real heroes of our great nation.   Carvaan salutes the undying spirit of the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/embassy.jpg?itok=7vYlcidq
Embassy Services runs a road safety awareness campaign

India accounts for 12 per cent of the world’s road deaths. In 2018 alone, the World Health Organization (WHO) estimates that almost 300,000 people died due to road accidents in the country. This number remains astonishingly high in comparison to other countries where the use of motor vehicles is...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories