MAM

Hashtag Orange expands operations in Mumbai

The Mumbai office would have full-service capabilities

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/06/Mukesh_Vij-Saurabh_Kapoor.jpg?itok=9Td2LGL4

MUMBAI: With the vision of offering the best and most relevant ‘insight’ driven digital solutions in India, Hashtag Orange – insights-driven digital solutions agency, today announced its business expansion in Mumbai. Headquartered out of Delhi – NCR, the firm has witnessed exponential growth in the last couple of years of its operations and has successfully accumulated a portfolio of impressive clientele.

As part of its market strategy, Hashtag Orange has expanded in Mumbai to cater to its existing as well as potential clientele based out of the financial capital of the country. The Mumbai office would have full-service capabilities of the firm including performance marketing and will work closely with the headquarters for insight-driven digital offerings of the agency.

Speaking on the expansion, Hashtag Orange co-founder Saurabh Kapoor said, “As we continue to expand our business offerings and digital solutions portfolio, market expansion becomes a crucial part of our growth strategy. Mumbai is the financial hub of the country and our presence in the market would be instrumental in the success story of our firm.”

Hashtag Orange co-founder Mukesh Vij said, “Mumbai will be an exciting chapter in our journey here in India and our presence in the market will significantly boost Hashtag Orange’s Y-o-Y growth rate. Mumbai has huge potential, both in terms of business growth and available talent pool and will be a defining milestone for the firm’s future.”

With Mumbai being operational, Hashtag Orange now has an overall talent pool of more than 45 employees across specialized verticals such as social media strategy/ content, paid media – Facebook/ Google, SEO, SEM, Influencer strategy & execution, development and maintenance of digital assets among others.

In a short span of just over a year, Hashtag Orange has successfully managed to venture into various categories including Fashion, Beauty, Online Gaming, Food to name a few and is aggressively foraying into newer spaces in the market.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/iaa.jpg?itok=2QMSBD_J
IAA appoints Megha Tata as president

The India Chapter of the International Advertising Association (IAA) has appointed Megha Tata as its new president. She is the MD of Discovery South Asia and was elected as vice president of the association last year. The association announced the appointment in a tweet congratulating Tata on her...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/id-fresh.jpg?itok=sElsHHv3
iD Fresh Foods' new spot pushes ready-to-cook idly-dosa batter

NEW DELHI: iD Fresh Food has come up with a new campaign #MadeWithLove. The campaign depicts iD as an integral part of the Indian family. We see a joyous child-welcoming her parents and newborn sibling home, with a delectable spread of fresh crispy dosas and soft, fluffy idlis – made with the help...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/logic.jpg?itok=4vVmXHt9
Logicserve Digital wins over 20 new businesses during lockdown

NEW DELHI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has strengthened their market position by aptly using their expertise and devising tailored strategies to onboard over 20 new accounts during the lockdown period. The new brands onboarded come from...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/ddb.jpg?itok=zGCg9yuq
DDB Mudra wins creative duties for Protinex

MUMBAI: Protinex, the leading nutritional supplement brand from the house of Danone, has awarded its creative duties to DDB Mudra, following a multi-agency pitch. DDB Mudra will bring in its expertise to strengthen the brand’s communication and architecture. Indian diet is primarily carbohydrate-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/mov.jpg?itok=oKyiH_qu
MevoFit launches Bold Fitness Band and Smartwatch in India

We are often torn between the choices to go for a fitness band or a smartwatch. So now we have for you a comprehensive solution - a Fitness Tracker Smartwatch! MevoFit, a leading lifestyle brand, has launched the MevoFit Bold fitness band and smartwatch, a two-in-one super device.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/fp.jpg?itok=y6Cu9mHX
First Partners bags PR Mandate for Federation of Associations in Indian Tourism & Hospitality (FAITH)

First Partners, an award-winning premier communications firm, has been accorded the PR mandate and annexed the Agency on Record (AOR) for FAITH (Federation of Associations in Indian Tourism & Hospitality), the National Federation of the ten National Tourism, Travel and Hospitality associations...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/dentsu.jpg?itok=XqqtXP6K
Dentsu Aegis Network rebranded as Dentsu International

After six years of its establishment in 2014, Dentsu Aegis Network has decided to rebrand itself as Dentsu International. Agency CEO Toshihiro Yamamoto announced the news in a notice to Tokyo Stock Exchange.  The move places more than 66,000 people globally within the Dentsu brand. As per the...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/mix.jpg?itok=_5A3XwHI
Bollywood celebs, brands & the SSR controversy

Apart from God, Indians worship cricket icons and Bollywood stars. On most occasions, all that a brand has to do is stick a product in a famous cricketer’s or actor’s hands, and, lo and behold, it starts moving off the shop shelves.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/linc.jpg?itok=g5yatEUQ
Linc Pen spent Rs 44 crores in advertising & promotion in last 5 years

Linc Pen, a leading stationery player in India, in its twenty-fifth annual general meeting disclosed that the brand had spent nearly Rs 44 crores in advertising and promotions in the last five years.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required