MAM

Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/09/Ashish%20Bhasin.jpg?itok=LZlm7S9S

MUMBAI: Transformation is in the air at Dentsu Aegis Network’s Dentsu Branded Agencies.

One of the key advantages that Dentsu Aegis Network has as a network is, to create collaborations that keep clients’ business at heart. In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings.

In India, this is now being manifested in three of its creative agencies being rebranded to better reflect this alignment.

As a consequence, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will now be known as Dentsu One and Dentsu Creative Impact will now be known as Dentsu Impact. Meanwhile, Taproot Dentsu and Dentsu Webchutney remain unchanged.

Said Dentsu Aegis Network India & south Asia chairman & CEO Ashish Bhasin: “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”

Commenting further on the change, Ashish Bhasin added, “We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”

There is no change in the leadership or staff of each of the individual units, Dentsu announced. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as president and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the group executive & strategy officer of Dentsu Branded Agencies, India.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/asci.jpg?itok=OpX1Gv0L
Game over for misleading gaming ads: ASCI

NEW DELHI: The Advertising Standards Council of India (ASCI) has introduced guidelines to make real-money gaming advertising safer and more responsible. The advisory has been developed to ensure that such advertising makes users aware of financial and other risks that are associated with playing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/grapes.jpg?itok=RztWOcxu
Hindware appoints Grapes Digital to handle digital duties

NEW DELHI: Hindware (Bath Product Division) has appointed Grapes Digital to handle its digital duties. The account was won following a multi-agency pitch.   The agency's Delhi office will manage digital marketing, social media strategy, influencer management and content planning for the brand.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/aatsi_desai_jasani.jpg?itok=Cr8EDe0X
Httpool APAC names Aatsi Desai Jasani as creative agency partner for Facebook

NEW DELHI: Httpool, the largest international partner of major media platforms representing Facebook, Twitter, Spotify, LinkedIn, Snapchat, and others, has announced the appointment of Aatsi Desai Jasani as Httpool APAC creative agency partner for Facebook. She will report to Httpool APAC co-...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/haiderali_amir.jpg?itok=XDy00JJz
Wondrlab appoints Haiderali Amir as head - content production

NEW DELHI: Wondrlab has appointed Haiderali Amir as its head – content production. Amir will be based out of Mumbai and will report to Wondrlab co-founder and managing partner - content platform Rakesh Hinduja.  Amir will be involved with delivering a myriad of content across Wondrlab’s clients...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/protinex.jpg?itok=pFNQj0SX
Protinex taps influencer marketers to push Immuno Nutrient Calculator

MUMBAI: Protinex in association with Filter Coffee Co is conducting an aggressive influencer marketing campaign to promote its Immuno Nutrient Calculator.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/bikano_0.jpg?itok=puEQXy2e
How Bikano successfully shed its traditional mien for a modern positioning

NEW DELHI: Uprooting themselves from the comfort and security of home sweet home in Bikaner to the narrow, bustling galis of Delhi 6, the forerunners of Bikanervala believed in taking measured risks and ensuring that they paid off. It’s probably the reason why they were able to make their street-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/outdoor.jpg?itok=YUlc1U2t
Times OOH acquires media branding rights of Chennai’s billboards

NEW DELHI: Times OOH has acquired exclusive media rights over Chennai’s central and southern billboards. Located in the heart of the city at Chetpet and iconic spots at OMR, these mediums cover some of Chennai’s prime and busiest areas from Chetpet bridge to Perungudi and Sholinganallur toll plazas...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/paytm.jpg?itok=Y5Oj3rF2
Re-imagining online events: Paytm Insider introduces new platform features to enhance the online events experience

Do you remember how magical it was when 10,000 fans sang along with your favourite band live? Or the sweeping excitement of cheering with tens of thousands of fellow cricket fans in the stadium? Or the collective gasp when an unlikely wicket fell? This shared feeling of excitement has not yet been...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/duka.jpg?itok=UdVP_n5L
Dukaan’s tribute to store owners & merchants clock 3 million views in 12-hours

NEW DELHI: In an attempt to honour the role of store owners and merchants in the covid-2019 lockdown and highlight their plight, Dukaan released a heart-touching video campaign, #EkNayiShuruat!, on Diwali. video narrated the tale of a shopkeeper who sells sweets and snacks, lending a brief insight...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required