MAM

ZenithOptimedia's Performics bags Zopper account

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/05/05/mam%20account.jpeg?itok=apeaCG1P

MUMBAI: Hyper-local eCommerce platform Zopper has given its digital mandate to ZenithOptimedia’s Performics. The mandate includes the full range of digital, including search engine optimization (SEO).

Performics & Resultrix MD Tanmay Mohanty commented on the account win saying , “Localised commerce is only set to grow in India, as consumers resort to the comfort of shopping from known stores, within a few kilometers of their home or office. This also gives them the benefit of speedy service. Zopper is an ambitious hyper-local market place and has huge plans of expansion in newer categories and towns and cities. With our superior digital capabilities and seamless play in content, data, communications and analytics, we will help them scale up effectively and reach out to newer digital audiences.”

Zopper is an India specific e-commerce model that aims to make the existing retailer ecosystem participate in the e-commerce boom and benefit from it. In a short span of one year, it has reached 22 cities with 15000+ active retailers and millions of users.

Founded by entrepreneurs Surjendu Kulia and Neeraj Jain, the company is backed by investors such as Tiger Global, Blume Ventures and Nirvana Ventures Advisors and has raised has raised over USD 27 million in venture funding so far.

Zopper CBO Harneet Singh Rajpal said, “Performics is long since been known for their superior digital capabilities and marketing expertise. They bring new elements to the game and their fresh innovative approach, enthusiasm and energy make them the vital partner for us. Their strategic framework and ability to execute with speed and accuracy has played a huge role, in us entrusting them with our digital mandate.  We look forward to a rewarding working relationship with them.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/Sajid_Dadarkar-Ashwini_Vyas.jpg?itok=Fh6X5dus
IdeateLabs promotes Porus Jose as CCO

MUMBAI: IdeateLabs has recently appointed two senior creative directors to their team – Sajid Dadarkar and Ashwini Vyas. Among their various other responsibilities, the duo will be instrumental in charting a creative strategic roadmap for the agency and transforming the communication approach for...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/Vikas%20Sharma.jpg?itok=qwMVNwWc
Magazines and in-app communication to promote Marriott's welcome-back discounts

NEW DELHI: The Covid2019 pandemic has led to many businesses within the country shut their shops completely, including the $22billion hotel industry. For the past two months, with stringent travel restrictions in place, the industry faced clumps of losses. However, as the lockdown starts easing,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/oppo.jpg?itok=BUTCOlrx
OPPO inspires people to push their limits with Finder Campaign

MUMBAI:  OPPO has partnered with English actor Eddie Redmayne, rock climber Alex Honnold and technology reviewer Marques Brownlee to inspire people to continue pushing their boundaries and strive for better. Conveying the spirit to explore more possibilities, OPPO’s latest Finder Campaign salutes...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/adidas.jpg?itok=szmf_lEQ
MANUSHI CHHILLAR JOINS TEAM ADIDAS TO EMPOWER MORE WOMEN TO FOCUS ON HOLISTIC FITNESS

Amidst COVID-19 lockdown, when thousands are looking for inspiration, adidas has been leading the charge with #HOMETEAMHERO Challenge -- inspiring more people every single day to stay physically and mentally fit. Joining adidas in this endeavor is fitness enthusiast and former Miss World 2017...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/olgate.jpg?itok=RwG6yDVM
Colgate launches “Dentists for me” - A Free Online Dentist Consultation

Colgate-Palmolive (India) Limited, the market leader in Oral Care has launched Colgate DentistsforMe.in - the first of its kind Teledentistry platform that brings you free access to Dentists from the comfort of your home.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/vikram.jpg?itok=AldUdgW7
Vikram Singh Gulia joins Amalgamated Plantations as MD and CEO

MUMBAI: Amalgamated Plantations Private Ltd (APPL), one of the leading Tea selling companies in Eastern India, welcomed Vikram Singh Gulia as MD and CEO to the board of its company.  With more than 33 years of experience in the Indian tea industry, Gulia has served for 32 years at Camellia Plc, UK-...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/wardd.jpg?itok=Y_Vc2zSl
PepsiCo appoints Wern-Yuen Tan as APAC CEO

MUMBAI: PepsiCo has appointed Wern-Yuen Tan as the CEO for the APAC region, it shared in a press statement. Tan will begin his new role on 15 June 2020 and will be based in Singapore. He will report directly to PepsiCo CEO Ramon Laguarta. He will be replacing Ram Krishnan who will now transition...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/YouTube_2.jpg?itok=DERN3Grz
Online education, video streaming platforms dominate YouTube ads during lockdown

DELHI: Brands that have their whole service-chain online were the most proactive while advertising on YouTube during the Covid2019 lockdown, a recent study by Germin8, a social media intelligence company, revealed in its "The Surge of YouTube Ads amidst COVID-19" report.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/Deepak%20Praveen.jpg?itok=ufCgSs4i
Green Trends Salons expecting 60% footfall in first-month of reopening

NEW DELHI: As the country slowly starts taking positive steps towards lifting the Covid2019 lockdown, several states have allowed salon services to resume after two months of stalled operations. However, for an industry that definitely requires human contact to function, there are huge logistical...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required