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ZenithOptimedia's Performics bags Zopper account

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MUMBAI: Hyper-local eCommerce platform Zopper has given its digital mandate to ZenithOptimedia’s Performics. The mandate includes the full range of digital, including search engine optimization (SEO).

Performics & Resultrix MD Tanmay Mohanty commented on the account win saying , “Localised commerce is only set to grow in India, as consumers resort to the comfort of shopping from known stores, within a few kilometers of their home or office. This also gives them the benefit of speedy service. Zopper is an ambitious hyper-local market place and has huge plans of expansion in newer categories and towns and cities. With our superior digital capabilities and seamless play in content, data, communications and analytics, we will help them scale up effectively and reach out to newer digital audiences.”

Zopper is an India specific e-commerce model that aims to make the existing retailer ecosystem participate in the e-commerce boom and benefit from it. In a short span of one year, it has reached 22 cities with 15000+ active retailers and millions of users.

Founded by entrepreneurs Surjendu Kulia and Neeraj Jain, the company is backed by investors such as Tiger Global, Blume Ventures and Nirvana Ventures Advisors and has raised has raised over USD 27 million in venture funding so far.

Zopper CBO Harneet Singh Rajpal said, “Performics is long since been known for their superior digital capabilities and marketing expertise. They bring new elements to the game and their fresh innovative approach, enthusiasm and energy make them the vital partner for us. Their strategic framework and ability to execute with speed and accuracy has played a huge role, in us entrusting them with our digital mandate.  We look forward to a rewarding working relationship with them.”

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