Wellman gets boutique ad agency The Bougainvillea Co to spearhead creative mandate in India

The TVC campaign created by Cornerstone Media brings out the essence of wellness

MUMBAI: Boutique ad agency, The Bougainvillea Co. has bagged the concept, communication, creative and digital strategy whilst the Green Bark Consulting Co brought to the table the right mix for the go-to-market strategy through activation & sales; to launch Wellman in the Indian market., The Bougainvillea Co creative director Judy Patange and Green Bark Consulting director Amitabha Gangopadhya together came up with the communication strategy which aptly summarised Wellman by its tagline “Stay Fit. Be Sharp.”

The launch was further strengthened by media agency Publicis Beehive who crafted and executed the media planning and the out of home strategy. The TVC ad campaign created by Cornerstone Media featuring Virat Kohli brought out the essence of wellness in the celebrity’s life; endorsing his experience with Wellman.

Commenting on the same, Sandeep Ajgaonkar said “Finally, a product such as Wellman aims at not only enhancing the mental and physical wellbeing of people in this country, but also lays the foundation for emphasis on health as the backbone of a fast growing economy. This is precisely why it’s important for a niche and high-quality product such as Wellman to reach as many people as possible.”

Adding his views, Amitabha Gangopadhyay said, “Wellman will create a new mind space, driving a balance of aspiration with health.” While according to Judy Patange, “We aspire to reach our TG through all communication platforms by simplifying the science of proactive health.”

In its mission to promote wellness, UK-based Vitabiotics recently launched their globally acclaimed brand Wellman in the Indian market. Wellman a vitamins & minerals health supplement for men is based on extensive international research and helps support men’s health. Wellman is a designed scientific mix by Vitabiotics, with the aim of providing the right nutrient balance, to support both physical as well as mental health. Wellman not only improves stamina, physical fitness and crucial bodily functions, but also facilitates a healthy lifestyle by keeping the body fit and brain sharp, making it ready to tackle the nuances of a stressful life.

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