MAM

Wieden + Kennedy, Publicis win Visa's global creative accounts

BBDO was the incumbent agency working with Visa since 2012.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/12/04/visa_0.jpg?itok=LJMjxUvb

NEW DELHI: Visa has handed over its creative accounts worth $200 million to Wieden + Kennedy and Publicis Groupe. While Wieden + Kennedy will now be responsible for leading its creative strategy and major initiatives, Publicis Groupe will be in charge of production duties. 

Publicis Groupe’s Saatchi & Saatchi, which handles the brand’s advertising in Europe, will continue to work with Visa as part of the new arrangement. Visa will also continue to work with Starcom, which has been associated with the brand since 2015.

The decision was taken after a review that was kicked off by Visa earlier in June. Incumbent agency BBDO, which was handling the account since 2012, was also invited to participate in the review. 

Visa CMO Lynne Biggar said, "As one of the top five most valuable global brands, we are excited by the work ahead and thrilled to have these two amazing agencies delivering on best-in-class creative for Visa."

He also thanked BBDO for "its long-standing partnership with Visa over the past many years."

Wieden + Kennedy global co-president & CCO Colleen DeCourcy said, "In Wieden + Kennedy offices worldwide, feet haven't touched the ground since we heard the news. It's an honour that a trusted brand like Visa would place its trust in us."

Publicis Groupe global president and CEO UK - creative practice Magnus Djaba said, "It’s a huge honour for us to take on this additional scope to partner with Visa and Wieden+Kennedy in creating this new model, which I’m confident will deliver transformational growth for Visa around the world. We’re looking forward to expanding our relationship with Visa as we become the global partner across creative operations, media and production.” 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_183627_800_x_800_pixel.png?itok=cFh1oJPY
The Advertising Club to host Effie India Awards '21 on 29 Oct

Mumbai: The Advertising Club is all set to host the Effie India Awards 2021, virtually, on 29 October at 7 p.m. This year The AdClub has surpassed all its previous records to receive 950 entries, the highest ever, with as many as 51 Agencies participating. Post conducting three town hall meetings...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_174406_800_x_800_pixel.jpg?itok=fjLEVChf
Manyavar is official Indian wear partner of ICC Men’s T20 World Cup '21

Mumbai: Vedant Fashions Ltd-owned ethnic clothing brand Manyavar has announced its association with the International Cricket Council (ICC) as the official Indian wear partner of ICC Men’s T20 World Cup 2021. The brand went live with the ongoing T20 World Cup 2021 from the Super 12 stage games...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_172110_800_x_800_pixel.jpg?itok=-xPTtzXs
Adloid appoints Amit Sharma as head of digital marketing

Mumbai: Adloid, a deep tech company with core expertise in Augmented Reality (AR) on Monday announced the appointment of Amit Sharma as head of digital marketing. He will report directly to Adloid’s co-founder and chief revenue officer Prashant Sinha. In this role, Sharma will be responsible for...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_160052_800_x_800_pixel.jpg?itok=vLCB3_GU
Crompton unveils Star Lord 3-in-1 ceiling lights in its latest TVC

Mumbai: Innovative lighting brand Crompton Greaves Consumer Electricals Ltd has announced the launch of a multimedia campaign called- ‘Mood Jaisa, Lighting Vaisa’ for its latest range of Star Lord three-in-one ceiling lights.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_155711_800_x_800_pixel.jpg?itok=Cj6qA0KR
DDB Mudra Group advances gender equality with Phyllis India Project

Mumbai: DDB Mudra Group has launched ‘The Phyllis India Project’- a year-long mentorship program to enable and encourage women to thrive in leadership roles and drive professional growth.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_140428_800_x_800_pixel.jpg?itok=tZciajRj
Saurav Ganguly & VVS Laxman team up for My11Circle’s T20 World Cup campaign

Mumbai: Multi-game platform Games24x7 that owns fantasy sports platform My11Circle has launched a mass media campaign for its T20 World Cup fans. The new campaign launched on Sunday is called ‘Game Ke Deewane’ and celebrates the fervour of cricket fans. And in order to laud their winning spirit,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_133141_800_x_800_pixel.jpg?itok=bIVadvN1
#KooKiyaKya asks Koo in its first-ever TVC

Mumbai: Homegrown multi-language micro-blogging platform Koo has launched its first-ever television ad campaign during the ongoing T20 World Cup. The social media app has partnered with Ogilvy India and developed a creative communication platform - ‘Koo Kiya Kya’ to urge people to express...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_131416_800_x_800_pixel.jpg?itok=ECVRqwSI
Efficacy Worldwide onboards Ravindra Singh as GM, North

Mumbai: Integrated marketing communication agency Efficacy Worldwide has brought Ravindra Singh on board as general manager, North. In his new role, Singh will be responsible for new business development and client servicing across clients in the North region, said the company in a statement.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_125105_800_x_800_pixel.jpg?itok=9kbH1-0p
Mindshare India expands its footprint in the east

Mumbai: Expanding its foothold in the east, Mindshare, GroupM’s flagship agency has partnered with several new clients in Kolkata who are looking to explore their marketing strategies beyond traditional media, it said on Monday. Mindshare India has a mix of brands in its client roster across...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required