MAM

Wieden + Kennedy, Publicis win Visa's global creative accounts

BBDO was the incumbent agency working with Visa since 2012.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/12/04/visa_0.jpg?itok=s1Wpxs51

NEW DELHI: Visa has handed over its creative accounts worth $200 million to Wieden + Kennedy and Publicis Groupe. While Wieden + Kennedy will now be responsible for leading its creative strategy and major initiatives, Publicis Groupe will be in charge of production duties. 

Publicis Groupe’s Saatchi & Saatchi, which handles the brand’s advertising in Europe, will continue to work with Visa as part of the new arrangement. Visa will also continue to work with Starcom, which has been associated with the brand since 2015.

The decision was taken after a review that was kicked off by Visa earlier in June. Incumbent agency BBDO, which was handling the account since 2012, was also invited to participate in the review. 

Visa CMO Lynne Biggar said, "As one of the top five most valuable global brands, we are excited by the work ahead and thrilled to have these two amazing agencies delivering on best-in-class creative for Visa."

He also thanked BBDO for "its long-standing partnership with Visa over the past many years."

Wieden + Kennedy global co-president & CCO Colleen DeCourcy said, "In Wieden + Kennedy offices worldwide, feet haven't touched the ground since we heard the news. It's an honour that a trusted brand like Visa would place its trust in us."

Publicis Groupe global president and CEO UK - creative practice Magnus Djaba said, "It’s a huge honour for us to take on this additional scope to partner with Visa and Wieden+Kennedy in creating this new model, which I’m confident will deliver transformational growth for Visa around the world. We’re looking forward to expanding our relationship with Visa as we become the global partner across creative operations, media and production.” 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/divya-batra.jpg?itok=-qu15DED
Haldiram Snacks appoints Divya Batra as head of marketing

Divya Batra has joined Haldiram Snacks as head of marketing. She took LinkedIn to share this news. Before joining Haldiram, Batra was associated with McCormick which she joined back in 2012.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/vb.jpg?itok=mFgsyPwD
Pepperfry appoints Anand Batra as the chief financial officer

The e-commerce furniture and home goods company, Pepperfry announced on Friday the appointment of Anand Batra as its chief financial officer (CFO). This is Batra’s second stint with Pepperfry, his first being a five-year stint during the early days of Pepperfry’s inception.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/ad.jpg?itok=zXtTH8bE
Guest Column: Four tools to enhance your campaigns and accelerate earnings

As the world is moving to the digital space in overwhelming numbers, people have several questions about opportunities to make money. Contrary to public opinion about the learning difficulty accentuated by digital platforms, several new tools have emerged, leading bloggers and other online...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/mm.jpg?itok=kCKVbIX9
Madison Media Ultra wins media mandate for Jyothy Labs

Madison World’s Madison Media Ultra has won the media mandate for Jyothy Labs. The agency will be responsible for traditional media and digital media mandates for the client including TV, print and digital.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/bb.jpg?itok=tbvVOPjY
Bombay Shaving Company appoints Varun Gupta as senior vice president - growth

Personal care brand, Bombay Shaving Company has appointed Varun Gupta as senior vice president – growth. With this appointment, the Delhi based grooming and hair removal brand further strengthens its executive leadership to deliver on its mission of “of reaching two crore bathrooms.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/z.jpg?itok=PJV1fiWP
Omnicom Group’s Annalect India elevates its executive leadership team

Annalect India on Thursday announced the elevation of their executive leadership team in India. The company will be completing their 10-year milestone journey in India this August as Omnicom’s delivery and capability centre.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/audible.jpg?itok=YnKYWZ-X
Wavemaker wins Amazon’s Audible global media account

Amazon’s audio storytelling platform Audible has consolidated its media investment with GroupM’s agency Wavemaker. The brand has signed the agency for an integrated global media account with an aim to streamline its global marketing initiatives.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/t20.jpg?itok=ZmQ9TB4G
My11Circle partners with Women T20 Challenge 2022 as official title sponsor

Games24x7’s fantasy platform, My11Circle, has partnered with Women’s T20 Challenge 2022 as the official title sponsor.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/arte-hisense.jpg?itok=dumfvKNd
Art-E Mediatech bags digital mandate for Hisense

The full stack agency Art-E Mediatech on Thursday has won the digital mandate for Hisense. As a part of this partnership, Art-E Mediatech will now be responsible for Hisense’s partner in strategy formulation and social media strategy, media buying, influencer marketing and website related services.

MAM Digital