MAM

WATConsult bags digital creative mandate for Cricbuzz Plus

To oversee cricket-related creative engagements which include social & digital content.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/01/06/img_06012022_114859_800_x_800_pixel.jpg?itok=mEgmkVVg

Mumbai: WATConsult, an Isobar Company and the hybrid digital agency from dentsu India, has bagged the digital creative mandate for Cricbuzz Plus. The agency will handle the account from its Bengaluru office.

As per the mandate, WATConsult will oversee cricket-related creative engagements for Cricbuzz Plus that includes social and digital content. Additionally, the agency will continue to support the brand for influencer marketing, digital branding (logos and digital comms), and campaign strategy ahead of tournaments such as IPL and Twenty20 World Cup, said the statement.

“Working with Cricbuzz has been an absolute pleasure and we truly believe we have scored a sixer by bagging them as our client. This long-term partnership reflects the brand's trust in our capabilities and we look forward to executing more award-winning campaigns for Cricbuzz,” commented Isobar India Group CEO Heeru Dingra.

For the record, from Strategic Timeout to #AbCricketBuzzega campaigns, the agency has handled multiple projects for the brand over the past year, which has now translated into a retainer mandate.

“I am proud of this win because of the relationship we’ve built with Cricbuzz over their last two creative campaigns, following which we were able to win the creative retainer mandate without going through a formal pitch process," stated WATConsult managing partner Sahil Shah. "I am particularly excited about Cricbuzz as it's a digital one, giving us an edge due to our innate digital and creative expertise.

“We are happy to strengthen our partnership with WATConsult. Having worked with us for over a year now, they understand our brand as well as our approach and expectations," said Cricbuzz marketing manager Deepanwita Bhattacharya. We are certain that the agency will continue to give full support in engaging with our audience and simultaneously contribute to our business goals.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/shweta-madhusudhan.jpg?itok=-8yq-x-V
Drip Capital appoints Shweta Madhusudhan as global head, talent development & compensation

Digital cross-border trade finance platform Drip Capital Inc. has announced that Shweta Madhusudan has joined its leadership team as global head, talent development and compensation. The platform provides financing solutions to small and medium businesses (SMBs),

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/khatabook-infi.jpg?itok=PoPnmwkS
Infidigit bags SEO Mandate for Khatabook

SEO company Infidigita has won the SEO mandate for Khatabook, a Bangalore-based SaaS FinTech company. The partnership aims to help Khatabook achieve its marketing objectives via organic channels.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/guleria.jpg?itok=qjZQ2okg
YS Guleria resigns from Honda Motorcycle and Scooter India

Industry veteran YS Guleria has resigned from the position of director, sales and marketing, Honda Motorcycle and Scooter India (HMSI).

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/games24.jpg?itok=YeLbaD0t
First Partners wins communications mandate for Games24x7

First Partners has won the communications mandate for Games24x7. First Partners will be responsible for managing the brand reputation for Games24x7.

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/taboola.jpg?itok=OMDHwrRo
Taboola releases readership insights for April 2022

Mumbai: Taboola, a front-runner in powering recommendations for the open web, today released the readership insights for the month of April, 2022. These insights from Taboola’s Newsroom revealed the topics of interest of Indian readers that gauged their attention. Over the last month, a huge surge...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/makind.jpg?itok=nW8yYzHo
Mankind Pharma launches Docflix, an OTT platform for doctors

Mumbai: The leading pharmaceutical company Mankind Pharma has announced the launch of Docflix, an OTT platform only for doctors. Along with building scientific content through the expert team of doctors, Mankind Pharma has also hired the National Institute of Design pass-outs team to ensure the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/arte.jpg?itok=uM2skmVq
Pidilite onboards Art-E Mediatech as digital technology partner

Mumbai: The full stack agency Art-E Mediatech has won the digital technology partner mandate for Pidilite Industries Ltd, a market leader in adhesive, industrial and construction chemicals, and art material. The partnership focuses on building a strategic and streamlined digital brand experience...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/blink.jpg?itok=HWzb1sBK
Blink Digital forays into NFTs and metaverse

Mumbai: Blink Digital has announced its full-fledged footing into the decentralised world that will cover metaverse, NFTs and web3 applications. The integration of virtual reality, augmented reality with social media is laying the foundation for the open and transparent ecosystem to connect and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/17/finolex.jpg?itok=TqUsTdKN
Finolex Cables unveils a new marketing campaign

Finolex Cables Limited has announced Kartik Aaryan and Kiara Advani as its brand ambassadors along with a brand refresh and the launch of a 360-degree campaign.

MAM Media and Advertising Ad Campaigns