Mumbai: WATConsult, an Isobar Company and the hybrid digital agency from dentsu India, has bagged the digital creative mandate for Cricbuzz Plus. The agency will handle the account from its Bengaluru office.
As per the mandate, WATConsult will oversee cricket-related creative engagements for Cricbuzz Plus that includes social and digital content. Additionally, the agency will continue to support the brand for influencer marketing, digital branding (logos and digital comms), and campaign strategy ahead of tournaments such as IPL and Twenty20 World Cup, said the statement.
“Working with Cricbuzz has been an absolute pleasure and we truly believe we have scored a sixer by bagging them as our client. This long-term partnership reflects the brand's trust in our capabilities and we look forward to executing more award-winning campaigns for Cricbuzz,” commented Isobar India Group CEO Heeru Dingra.
For the record, from Strategic Timeout to #AbCricketBuzzega campaigns, the agency has handled multiple projects for the brand over the past year, which has now translated into a retainer mandate.
“I am proud of this win because of the relationship we’ve built with Cricbuzz over their last two creative campaigns, following which we were able to win the creative retainer mandate without going through a formal pitch process," stated WATConsult managing partner Sahil Shah. "I am particularly excited about Cricbuzz as it's a digital one, giving us an edge due to our innate digital and creative expertise.
“We are happy to strengthen our partnership with WATConsult. Having worked with us for over a year now, they understand our brand as well as our approach and expectations," said Cricbuzz marketing manager Deepanwita Bhattacharya. We are certain that the agency will continue to give full support in engaging with our audience and simultaneously contribute to our business goals.”