MAM

Truecaller appoints Happy mcgarrybowen as creative agency

The agency has been roped in to help chart a new course for Truecaller’s new avatar

Truecaller

MUMBAI: Truecaller, the global leader in call identification and number blocking, has partnered with the Bangalore headquartered creative agency, Happy Mcgarrybowen, to roll out its new campaign for this year.

Happy mcgarrybowen was roped in to help chart a new course for Truecaller’s new avatar and host of services.

Kickstarting this partnership would be a full-blown campaign that would go live in a few weeks from now. 

Happy mcgarrybowen co-founder and CEO Kartik Iyer says, “We have been in talks with Truecaller for nearly a year now, exploring opportunities to work together. There has been a synergy of minds and thoughts from the first day the teams met together. A new campaign is already underway and shall be out soon. We see huge potential in the brand growing its offering, considering it is one of the few apps that command acceptance amongst users of all phone segments. We look forward to a long-term relationship in building Truecaller’s already strong equity in India.”

Truecaller director marketing India Manan Shah adds, “We were looking for a partner rather than an ‘agency’ who can think beyond the obvious and move faster than us. This is where Happy mcgarrybowen clicked for us. Extremely delighted to work with them on our upcoming campaign and look forward to many more.”

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