Taboola signs three-year strategic partnership with dentsu India

Aims to leverage the platform’s offerings to reach consumers at scale across premium editorial sit

Mumbai: Content discovery and native advertising platform Taboola has announced a three-year strategic partnership with dentsu India, a multinational media and digital marketing communications network, headquartered in London, UK.

Under the partnership, dentsu India will leverage Taboola’s offerings to reach consumers at scale across premium editorial sites. and also support brand awareness and acquisition goals, said the company in a statement on Monday.

“Our objective has been to create maximum value for our clients," said dentsu Media South Asia CEO Divya Karani. "We are pleased to partner with Taboola towards this and leverage its expertise to drive new avenues of growth, increase engagement. We are certain that with Taboola, we will be able to optimise audience engagements and explore new frontiers of transformation for the digital consumers of today."

The network will use Taboola’s several advertiser offerings across its entire customer portfolio. These include multinational companies that work with its huge media agency network, spanning over retail, automotive, CPG, consumer electronics, and more, said the statement.

Taboola Video will empower dentsu India to engage with audiences through high-visibility placements across premium editorial sites through its publisher network that reaches 500 million daily active users, it added.

“We are honoured to have secured the long-term trust of its agencies and their impressive list of brand customers. We look forward to working side-by-side with dentsu India to help its customers reach consumers through our massive network, build creative strategies, and scale,” said Taboola CEO and founder Adam Singolda.

Latest Reads
CoinDCX ropes in Ayushmann Khurrana for its latest campaign

Mumbai: After a spate of campaigns revolving around the ease of investing in cryptocurrencies, homegrown crypto exchange platform CoinDCX has now launched a mega drive to address key concerns surrounding crypto investments amongst the Indian audience. Coined as ‘future yahi hai,’ the campaign will...

MAM Marketing MAM
Pepperfry names Piyush Agarwal as head of supply chain

Mumbai: Furniture and home products marketplace Pepperfry on Monday named Piyush Agarwal as the head of supply chain. His appointment is effective immediately and he will be based out of Pepperfry House, here. In his new role, Agarwal will be responsible for leading the next phase of growth in...

MAM Marketing MAM
Farhad Khan appointed as CTO at DataTrained

Mumbai: Edtech startup DataTrained has announced the appointment of Farhad Khan as CTO.  In his new role, Khan will aim to enable DataTrained to provide the best learning experience to help students seamlessly go through their learning journey, the edtech company said in a statement. Khan holds a...

MAM Media and Advertising People
Hashtag Orange onboards Gaurav Singh as chief growth officer

Mumbai: Digital communication agency Hashtag Orange has brought Gaurav Singh on board as chief growth officer. In this role, Singh will be responsible for all three verticals: creative, media, and technology, said the agency. Singh is a marketing professional with multifold experience across brand...

MAM Media and Advertising People
Tilt Brand Solutions appoints Michelle Suradkar as COO

Mumbai: Brand and communications consultancy Tilt Brand Solutions has announced the appointment of Michelle Suradkar as chief operating officer, effective 15 November. In her new role, she will report to founder and CMD Joseph George, said the agency in a statement.

MAM Media and Advertising People invites cricket fans to 'The T20 Pavilion' for ultimate stay

Mumbai: From lining up mementos in their homes, to pre-booking tickets months before the match, India’s biggest cricket fans just can’t get enough of the sport. And what could be more eventful for an Indian cricket aficionado, than a match between India and Pakistan? Keeping this in mind, the...

MAM Media and Advertising Ad Campaigns
My11Circle celebrates 'Game Ke Deewane' in its T20 WC campaign

Mumbai: Homegrown multi-game platform Games24x7 has launched a new campaign for the upcoming ICC T20 World Cup on its fantasy sports platform, My11Circle. Featuring cricketer Sourav Ganguly, the campaign titled 'game ke deewane' celebrates the passion and dedicated support of the Indian cricket...

MAM Media and Advertising Ad Campaigns
Philips Airfryer gets a #Perfect360Review from chef Ranveer Brar

Mumbai: In the last few years, consumers have turned to healthy choices. While there’s a shift towards the adoption of healthier eating habits, the taste still remains integral to their palate. Keeping this in mind, consumer products and domestic appliances manufacturer Philips has launched a...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required