MAM

SVG Columbus wins Sportzlive's digital duties

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/08/23/SVG-Columbus.jpg?itok=deEYg1qE

MUMBAI: SVG Columbus, the data-driven marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for SportzLive's #CueSlam, India’s only Snooker & 9-Ball (Pool) league. The account was won following a direct pitch and will be handled out of the agency’s Delhi office.

The assignment will involve using SVG Columbus’ expertise in the digital ecosystem for Social Media, ORM (Online Reputation Management), Web/Mobile user experience, Digital Media and real-time data-analytics for the ongoing CueSlam League.

Commenting on the win, Prasad Mangipudi, Founder - Sportzlive said, “This relationship will help Sportzlive to be in control of it digital assets and user engagement using digital asset management and bespoke digital consumer engagement services deployed by SVG Columbus.”

Nitin Sabharwal, chief business officer, SVG Columbus added, “We look forward to our foray into sports & entertainment with this relationship and to help Sportzlive get the best in digital conversation management for #cueslam.”

Anurag Gupta, CEO – SVG Columbus said, “With this engagement we wanted to deploy our unique live entertainment digital management services to promote and drive traffic to the new age OTT channels for this first ever Snooker & 9 Ball sporting event.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/shopcluse.jpg?itok=udsR7ZSr
ShopClues.com Offers a Stroll Down ‘Korean Avenue’

New Delhi: - Expanding its international portfolio to bring the best value-for-money products to its customers from Real Bharat, ShopClues.com launched its new online store - ‘Korean Avenue’ - offering over 1,000 affordable Korean products such as beauty and cosmetics, fashion electronics and home...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/omnigel.jpg?itok=ZDfeBBKX
Omnigel’s new TV commercial focuses on working pain-free

MUMBAI:  Pain recovery gel – Omnigel, which hails from the Cipla family launches its first-ever TVC to strike a chord with Indians while reinforcing that Omnigel keeps you pain-free and uninterrupted, and empowers you to fulfill your desires. Acclaimed for its medicinal and healing benefits, the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/will.jpg?itok=c0ybxc0m
BC Web Wise appoints Chagas Ferdinando as the Senior Creative Director

MUMBAI: A leading independent digital marketing agency BC Web Wise appoints Chagas Ferdinando as senior creative director. Chagas will be responsible for planning and overseeing the creative brand campaigns for BC Web Wise. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/coffe.jpg?itok=1ApLmuL6
Coffee Culture Celebrates Republic Day with “Cup to a Cop”

MUMBAI: There's nothing like a hot and steamy cup of coffee on a cold winter day! To celebrate the culture of coffee with the spirit of the nation on the 71 Republic Day of India i.e. 26 January 2020, Coffee Culture has launched honoring the real heroes of the nation through the ‘cup to a cop’...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/zee5_0.jpg?itok=2NJfnBtB
iProspect India to handle SEO for ZEE5 Global

MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), will now be the search engine optimisation (SEO) of ZEE5 Global.  iProspect India will offer its extensive SEO services to the OTT platform to help increase viewership sessions on ZEE5 from organic...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/meloraa.jpg?itok=mzyZTgRl
Melorra’s Valentine’s campaign urges men to go beyond the traditional gift ideas

MUMBAI: Melorra, India’s fastest growing fine jewellery brand that’s making gold trendy for everyday wear has unveiled its latest Valentine’s Day campaign. Trending as #UpYourGiftingGame across all social media platforms, the campaign urges men to go beyond the traditional roses, teddy bears, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/godrej.jpg?itok=5i04OdIk
Godrej releases digital film 'The Little Things We Do' to Commemorate Republic Day

MUMBAI: Godrej Group has unveiled  a fascinating digital film named #thelittlethingswedo, to commemorate India’s 71 Republic Day. When the 122-year company looks back at its journey, it is immensely grateful for the opportunities that have come its way for being able to play its part in 'Making...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/stock.jpg?itok=mkuNpg9n
Dealing with the slowdown: Madison Media’s recommendations

How do marketers deal with the inexplicable slowdown the Indian market is going through? Run for cover? Hide behind a door? Well, Madison Media has come out with some 10 recommendations for marketers to deal with the slowdown which it has put out in a playbook, it released earlier this month.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/26/redme.jpg?itok=bxJ8KvZ9
Xiaomi, Vivo top in Q42019 smartphone shipments; Samsung at No 3 spot

MUMBAI: How the Chinese mobile brands are making merry in India. The latest study  from Counterpoint Research shows that Chinese brands today account for a 72 per cent share of 2019 smartphone shipments in India as against 60 per cent in 2018. Xiaomi regsitered a sales increase of seven per cent in...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories