MAM

SVG Columbus wins Sportzlive's digital duties

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/08/23/SVG-Columbus.jpg?itok=deEYg1qE

MUMBAI: SVG Columbus, the data-driven marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for SportzLive's #CueSlam, India’s only Snooker & 9-Ball (Pool) league. The account was won following a direct pitch and will be handled out of the agency’s Delhi office.

The assignment will involve using SVG Columbus’ expertise in the digital ecosystem for Social Media, ORM (Online Reputation Management), Web/Mobile user experience, Digital Media and real-time data-analytics for the ongoing CueSlam League.

Commenting on the win, Prasad Mangipudi, Founder - Sportzlive said, “This relationship will help Sportzlive to be in control of it digital assets and user engagement using digital asset management and bespoke digital consumer engagement services deployed by SVG Columbus.”

Nitin Sabharwal, chief business officer, SVG Columbus added, “We look forward to our foray into sports & entertainment with this relationship and to help Sportzlive get the best in digital conversation management for #cueslam.”

Anurag Gupta, CEO – SVG Columbus said, “With this engagement we wanted to deploy our unique live entertainment digital management services to promote and drive traffic to the new age OTT channels for this first ever Snooker & 9 Ball sporting event.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/haier.jpg?itok=WoNe1L41
Haier India salutes the ‘Silent Performers’ of India with its latest TV commercial

MUMBAI: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, today announced the launch of its latest TVC based on the recently launched Direct Motion Washing Machine (HW100- DM14876TNZP and HW80-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/iprospect.jpg?itok=pvXuLyQB
iProspect India launches Voice Assist

MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has launched iProspect Voice Assist for its clients. In addition to vernacular and video, voice is steadily becoming one of the main drivers in today’s digital ecosystem. Therefore, to provide tech-...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/iab.jpg?itok=2S0cqBMp
IAB Southeast Asia and India enter into exclusive partnership with Comexposium India to bring certified training to ad:tech Mumbai and New Delhi

MUMBAI: The Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India) and Comexposium India have announced their exclusive partnership in India for specialist certified Masterclasses which will feature as part of ad:tech Mumbai and ad:tech New Delhi.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/kantar.jpg?itok=8F3oVQSB
Berlin, Auckland and Moscow lead global mobility, Kantar study finds

MUMBAI: Berlin and Aucklandare the world leaders in urban mobility, according to new analysis from Kantar’s Mobility Futures study. The German capital tops Kantar’s City Mobility index on account of its cost-effective travel and ease of access to a wide variety of public transport infrastructure...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/shopclues.jpg?itok=IilJMF7L
It’s raining Tech Deals & Discounts on ShopClues Maha Diwali Flea Mela

MUMBAI: ShopClues, the online shopping paradise where real Bharat shops, has turned up the heat for Diwali with its ongoing ‘Maha Diwali Mela’ that has lined up some jaw-dropping deals on gadgets, phones and other tech products for its customers. The mega festive sales that are on till October 20,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/bombay.jpg?itok=QMG810J-
Bombay Dyeing and TOI urge India to #TakeBackSleep

MUMBAI: Bombay Dyeing, India’s most trusted brand in Home Décor along with The Times of India, India’s largest English newspaper daily, have joined hands to launch a unique cause called #TakeBackSleep. Launched just before Diwali, #TakeBackSleep highlights the importance of adequate sleep for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/ease.jpg?itok=6ovN6CiW
EaseMyTrip to Start Plastic Free Diwali Campaign with Free Lounge Offer

MUMBAI: EaseMyTrip (EMT), one of the leading online travel aggregators in India is running a Plastic Free Diwali Campaign from 16th October to 27th October till Diwali-eve. The leading travel company allows exclusive access to its customers at select Airport Lounges at locations like Ahmedabad,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/nisha.jpg?itok=eV0LkjUP
Faber Castell's 'Change the Canvas' gets 200% more responses than last year

While the digital era has disrupted many traditional businesses, stationery, and art & craft facilities are going to grow, Faber Castell India marketing India director Nisha Sara Jose told Indiantelevision.com about the second successful season of its online ‘Change the Canvas’ activity.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/tech_mahindraa.jpg?itok=h0S2jfW0
Tech Mahindra, InMobi collaborate for industry’s first video ad solution for mobile devices

MUMBAI: Tech Mahindra Ltd, a leading provider of digital transformation, consulting and business reengineering services and solutions, announced a collaboration with InMobi, one of the world's leading mobile-focused Marketing Clouds, to offer the industry’s first video advertising solution for...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories