MAM

Starcom co Performics.Convonix wins PharmEasy paid media mandate

MUMBAI: Performics.Convonix, part of Starcom India, in a significant development, has won the digital duties of pharma aggregator PharmEasy as part of a multi-agency pitch. The mandate involves all of paid media.

PharmEasy is a digital facilitator and helps patients connect with local pharmacy stores and diagnostic centres. It serves over 5 lakh families in India and is operational in seven cities, namely Mumbai, Delhi, Bengaluru, Kolkata, Pune, Jaipur and Ahmedabad. It has over 150 partner vendors.

Dharmil Sheth, Co-Founder of PharmEasy, said, “We provide consumers with quality health products and services at a click of a button and give them the highest possible savings in the shortest possible time. Performics.Convonix, like us is agile, ambitious, spirited and has a body of good solid work and rich insights on the pharma category. They are a great strategic partner to bring on board and their experience and expertise will give us maximum consumer connect across platforms and bang for the buck. While we reviewed several agencies, Performics.Convonix scored because of their strategic vision and thought-leadership on the category and the brand. It’s wonderful to have them on board to further fuel our expansion plans.”

Sarfaraz Khimani, Co-CEO Performics.Convonix, said, “This is a great win for us. PharmEasy is a brand that empowers consumers, and makes the best and most reliable health products and diagnostic services accessible to all. This is a brand built on trust, confidence, quality of service and excellence in product and we are pleased to partner with them in building the category. Healthcare is the largest utility vehicle and the digital healthcare industry in India is all set to boom, with a growing number of consumers opting to buy medicines the e-way. We look forward to making a significant difference to the PharmEasy brand. This will be a long and fruitful association.”

In the last financial year, PharmEasy has grown more than 200 %, with a growth rate of 15% month on month. PharmEasy has recently raised a Series B funding of $16 million in a round led by Bessemer Venture Partners and Orios Venture Partners.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632395920879.jpg?itok=h2cgXXV6
Gozoop appoints Yash Bendkhale as creative director

Mumbai Digital-first agency Gozoop has announced the appointment of Yash Bendkhale as creative director.  He will be heading the art team & co-leading the production team with creative director Aadheeraj Krishna and will report to VP of national operations Premkumar Iyer, said the company. “...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632390077409.jpg?itok=QIWoKjq0
CoinDCX launches crypto learning module in sign language

Mumbai: CoinDCX has introduced a free for all learning module in sign language on the occasion of International Sign Language Day, which is celebrated every year on 23 September. The content focuses on blockchain and cryptocurrency for the differently-abled community on its crypto education...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632385038370.jpg?itok=cnGtgFJw
CoinSwitch’s latest campaign is a take on disclaimers in finance ads

Mumbai: Cryptocurrency investment platform CoinSwitch Kuber has launched a two-film campaign during the IPL cricket season. Conceptualised by The Script Room, the campaign aims to create a positive awareness around Bitcoin, while positioning the crypto platform as a premier crypto trading platform...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632384087967.jpg?itok=QdCbqP7G
Madhav Sheth elevated to lead realme brand expansion in Latin America

Mumbai: Chinese smartphone brand realme has elevated its vice president (VP) and India and Europe CEO Madhav Sheth to spearhead the company's business operations in the Latin America region. Under the new designation of realme VP and India, Europe and Latin America CEO, Sheth will lead the product...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/1111.jpg?itok=0Ex1Nzun
Rajiv Gopinath named chief product & solutions officer at Publicis Groupe

Publicis Media Services bolstered its leadership team and appointed Rajiv Gopinath as chief product and solutions officer and Ajit Gurnani as chief growth officer, media services.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/bbc.jpg?itok=PY644W_g
How brands can take the sustainability leap

Mumbai: Rising global temperatures and environmental degradation has left the world on the cusp of major climate change. The slow, yet discernible impact of these changes has been seen across all major sectors, leading brands to make a conscious choice to protect the environment while catering to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/wavmaker.jpg?itok=8qhGR7A6
Wavemaker bolsters leadership team with two new appointments

Wavemaker has announced the appointment of Shipra Roy as its new global chief people, inclusion and culture officer and Helen Price as global chief investment officer. Both will be based in London and join CEO Toby Jenner’s global leadership team, said the company.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/maverks.jpg?itok=CgQHZ9vn
The Mavericks wins communications mandate for Ultraviolette

PR firm The Mavericks India has won the national communications mandate of the electric mobility brand Ultraviolette.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/in-mobi.jpg?itok=KYLLUOtX
Connected consumers in India plan to spend 42% more than last year: InMobi

Indians are all set to welcome the festive season with a larger online shopping budget compared to last year, despite the initial few tough months this year. Almost 68 per cent of the respondents plan to shop online this festive season, with 43 per cent of Indians increasing their online shopping...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required