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Spykar hands over media duties to Zenith

The business was won as part of a competitive multi-agency pitch.

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MUMBAI: Zenith has won the media duties of jeanswear brand Spykar.

The business was won as part of a competitive multi-agency pitch.

Spykar was established in 1992. It is now part of the Lord Bagri promoted Metdist Group, a global conglomerate with interests in diverse range of industries, including metals, fashion, hospitality and technology.

Zenith India Group CEO Tanmay Mohanty says, “We couldn’t be more thrilled to partner with Spykar, which is India’s own home-grown contemporary jeanswear brand and needs no introduction. Our ROI-focused approach will drive maximum business growth for Spykar, on the back of strong tech, analytics, content and consumer-centric insights. This win is testament to our scale and ability to bring in astute media strategies for powerful, integrated brand campaigns.”

Spykar CEO Sanjay Vakharia adds, “Spykar has been India’s leading denim brand for 25 years. Great product coupled with wide spread distribution has given us exemplary growth. In the last three years, our revenues have doubled. This has encouraged us to pursue aggressive growth plans and we were looking for a partner who can help us in achieving our goals. We have selected Zenith after a comprehensive pitch process. They have dived deeply into our business and impressed us with their vision and proficiency in delivering effective, data-driven, personalised plans. Lifestyle clothing is a dynamic, high-growth business and we are sure that Zenith’s strategic insights will unlock new opportunities for us. Their culture of innovation is akin to our own and we look forward to working with them.”

Spykar has denim apparel for men and women and is available pan-India across 220 standalone stores, across 140 cities and over 700 SIS (shop in shops) and 700 multi-brand outlets across 350 cities of the country. It is also available on its own e-commerce platform, apart from all online fashion portals.

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