MUMBAI: Soho Square Mumbai has bagged the advertising duties of Good Company Coffee, which currently runs a chain of cafes in Australia. The business was won in a multiagency pitch.

Good Company Coffee aims to penetrate the growing in-home coffee consumption segment; they will market coffee machines, flavoured coffee, hot chocolate and tea-pods, which are slated for a launch later this year.

Good Company Coffee MD Sachin Sabharwal said, “Our products will be targeted to quality and lifestyle conscious individuals who would love to indulge in a great shot of espresso or when mood sustains can also have hot chocolate and tea variants in the comfort of their home. It is this resonance of passion and quality in each cup that we found in the Soho Square team, which we feel will translate into a big launch idea."

Soho Square head Samrat Bedi added, "In Good Co. we see many possibilities. A series of interactions with the client led to a meeting of minds that helped us win the business. This launch is close on the heels of another successful one – Bisleri Urzza. It's great to know that marketeers want to partner with Soho for their new brand launches. It's a challenge we seem to love too.”

“With the lines between the kitchen and the living room increasingly blurring, marketing image-appliances to home-makers has become very interesting. Moreover, with coffee consumption showing impressive growth in recent times, the coffee machines from Good Company are just the kind of offerings which we hope to create excitement for, in the urban markets,” added Soho Square account planning senior VP Shashank Lanjekar.